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Fast-Moving Consumer Goods (FMCG) Training Course

CPD Accredited | Free PDF & Hard Copy Certificate included | Free Retake Exam | Lifetime Access

Training Express Ltd


£12 inc VAT
Study method
1 hour · Self-paced
Access to content
Lifetime access
No formal qualification
10 CPD hours / points
  • Digital certificate - Free
  • Hard copy certificate - Free
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

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Many FMCG companies allocate a significant portion of their budgets to employee training and development. On average, FMCG companies spend around 2-4% of their annual revenue on training and development programs. So are you ready to delve into the dynamic world of Fast-Moving Consumer Goods (FMCG)? Our comprehensive training course offers a deep dive into this bustling industry, equipping you with the knowledge and insights to thrive in the FMCG landscape. Discover the intricacies of FMCG marketing, explore sales and distribution strategies, and unravel the secrets of retailing and e-commerce in the FMCG sector. Learn about international FMCG markets and gain valuable insights into industry trends and future prospects. To bring theory into practice, we'll dissect a captivating case study on Coca-Cola's marketing strategy.

Key Features

  • CPD Accredited
  • FREE PDF + Hardcopy certificate
  • Fully online, interactive course
  • Self-paced learning and laptop, tablet and smartphone-friendly
  • 24/7 Learning Assistance
  • Discounts on bulk purchases


Digital certificate

Digital certificate - Included

Once you’ve successfully completed your course, you will immediately be sent a FREE digital certificate.

Hard copy certificate

Hard copy certificate - Included

Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK).
For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10.
Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.


10 CPD hours / points
Accredited by CPD Quality Standards

Course media


Course Curriculum

  • Module 01 : Introduction to FMCG Industry
  • Module 02 : FMCG Marketing Strategies
  • Module 03 : Sales and Distribution in FMCG
  • Module 04 : Retailing and E-commerce in FMCG
  • Module 05 : International FMCG Market
  • Module 06 : FMCG Industry Trends and Future
  • Module 07 : Case Study – Coca-Cola_s Marketing Strategy

Learning Outcomes:

  • Master FMCG marketing techniques for successful product promotion.
  • Develop effective sales and distribution strategies in the FMCG realm.
  • Navigate the complexities of retailing and e-commerce specific to FMCG.
  • Understand international FMCG markets and their unique dynamics.
  • Stay ahead of the curve with insights into FMCG industry trends.
  • Analyze real-world FMCG marketing strategies through the Coca-Cola case study.


This course is CPD Quality Standards (CPD QS) accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.

Who is this course for?

  • Aspiring FMCG professionals
  • Marketing enthusiasts
  • Sales and distribution specialists
  • Retail and e-commerce enthusiasts
  • International business aspirants
  • Anyone seeking to understand FMCG industry dynamics

Career path

  • FMCG Marketing Manager
  • Sales and Distribution Coordinator
  • Retail Manager
  • E-commerce Strategist
  • International Business Analyst
  • Market Trends Researcher

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Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.