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Excellence in Product and Brand Management ( Master Course)

One of best courses on how to become Product Manager; Unilever, J&J and Danone learnings; Internship; Certification


Enrichmentors

Summary

Price
£33 inc VAT
Study method
Online, On Demand What's this?
Duration
7.3 hours · Self-paced
Qualification
No formal qualification
Certificates
  • Reed Courses Certificate of Completion - Free
Additional info
  • Tutor is available to students

25 students purchased this course

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Overview

Not only learn how to build excellence in Product and Brand Management but also gain Practical Experience by doing real life Brand Management Internship with us for 8 weeks

Curriculum

8
sections
123
lectures
7h 21m
total

Course media

Description

Do you want to fly in your marketing career higher than most others by gaining excellence in product management?

Take a look at this Udemy course only where you will

  • Build excellence in Product Management. This course is based on 26 years of my experiences at Hindustan Unilever, Johnson & Johnson and Danone learning all about Product Management.

  • Gain Practical Experience by doing real life Brand Management Internship with us

  • Preview few of lectures & quizzes for FREE

  • Get Reed's 14 days Money Back Guarantee

The content for this course has come from my own experiences as a Product Manager at Hindustan Unilever for the Leaf Tea Brand, General Manager Marketing at Johnson & Johnson Consumer India and Managing Director at Dumex India which is now a part of Danone India. As you will see in the Previews, a lot of examples have been drawn from a Consulting Assignment I did for Cello India formulating the Entry Strategy including a Marketing Plan for BIC USA in the Shavers category. All these got molded into this course while preparing MBA students at IIM Udaipur during last 6 years.

Look at what are students like you saying about this course

"This course is an amazing mix of brand management and product management. This makes it so easy to connect the dots between the two specially for those candidates who are new to the world of product. Looking forward to learn more! Thank-you to the creators of the course."

"It's simply brilliant. The concepts are explained quite well and are all related to the practical world. The course helped me out view the roles and responsibilities of a brand manager in a new way. I liked how this course explains all the functions in detail from formulating to execution. i would recommend all inspiring to join marketing as a career to join this course."

"Simply amazing!! Truly loved the pedagogy. This learning covers all the aspects required for an aspiring product manager to excel in the role. Amazing material and nice teaching. Going to benefit a lot from it. Looking forward to taking their other courses as well! :)"

"Amazing Course with all I wanted to learn about the Product Management the way it is done in industry. Well worth the time and money"

"The explanation is very straightforward and clear. This course helped me to learn product management and brand management. By completing this course I get to learn strategy-building skills.

Thanks to Arun Singhal sir for making this course now I feel more confident on my marketing skills."

"This was a very comprehensive and easy to understand course on Brand and Product Management. Thoroughly enjoyed it and learned a lot. Thank you so much Sir!!"

"This course is very useful and interesting. Each concept is explained perfectly in a easily understanding way. It also gives a deep insight about strategies and brand management. Overall, it's a very good course for those are in marketing fields."

"So far very informative and useful, Arun sir is doing a phenomenal job, He is very knowledgeable. The content of this course is excellent. It is designed in a way that each and every step you are going to implement while doing Product and Brand Management. The language, the clarity, and the examples of the topics were all perfect, to the point and very informative. Looking forward to the rest of his courses."

"The course was very fruitful and knowledgeable. Details were compact and to the point, excess details and discussions about unnecessary topics were left out. The modules were short and impactful as well as the topics and sub-topics were nicely divided into modules. Another plus point of this course was the clear presentation along with the description"

"I enjoyed this course thoroughly. The course gives a great overview of what to expect in a product management role. The frameworks explained give a tactical solution to some of the issues faced by a product manager. Highly recommend this course to anyone who is looking to learn the basics of product and brand management."

"It's awesome... learning a lot"

"Awesome"

"great seminar"

Preview for yourself few of the lectures and quizzes FREE . If you like the content, enrol for the course, enjoy and start excelling in your marketing career!

Please remember that this course comes with Reed's 14 days Money Back Guarantee

Who is this course for?

  • Marketing professionals
  • MBA students aspiring to become Product Managers
  • Product Managers
  • Brand Managers
  • Undergraduate students

Requirements

Open mind, willingness to learn and make successful career in marketing

Career path

Product Manager

Brand Manager

Questions and answers

Currently there are no Q&As for this course. Be the first to ask a question.

Certificates

Reed Courses Certificate of Completion

Digital certificate - Included

Will be downloadable when all lectures have been completed.

Reviews

Currently there are no reviews for this course. Be the first to leave a review.

FAQs

What does study method mean?

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.