Digital writing: for websites, enewsletters, blogs and other social media
Open Programme and Group Training available
Summary
- Certificate of completion - Free
- Tutor is available to students
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Overview
As we increase our online communications and understand just how important online audiences are to our success, many staff are realising that web copywriting requires very particular skills. Whether you’re contributing to your organisation’s website, developing a corporate blog or building a Twitter campaign this one-day course will give you the ability to write compelling content that gets you the results you need online.
Want us to deliver this course at your organisation? Contact us for a bespoke quote.
Please note our Standard Private course price is £626.40 Incl VAT. Our Not for Profit price is £562.80 Incl VAT.
Please enquire for course dates.
Certificates
Certificate of completion
Digital certificate - Included
Description
Throughout our Digital writing training course you will be shown how readers look at screens, and how to structure your writing accordingly. You will learn the right style and tone for your organisation online and will see how to structure your copy to keep readers reading and clicking on your links. By the end of the day you will feel confident of developments online and able to write powerful content quickly and effectively.
Over the day you will cover:
Digital writing – the essentials
- why people leave websites, and what will make them stay
- what is copywriting and how is it different to other forms of writing?
- the right style and tone for your audience
- how users look at websites and blogs – writing for scanability
- structuring for success – headings and subheadings pull readers in
- call to action – motivate your readers
- increasing Facebook interaction through headings
Search engine optimisation
- write for the user: an up-to-date approach
- long-tail keywords and why they work
- your corporate blog as a strategic tool
- scheduling and promoting blog content
- top tips on writing a corporate blog
- driving traffic through Twitter
- persuasive writing
- building around the benefit to readers
Writing eNews – the essentials
- the From address
- subject lines that stand out in the inbox
- writing effective teasers - using your eNewsletter to drive traffic back to your site
Digital writing exercise
- choose between two briefs and put everything you’ve learnt into action
Evaluating your own writing and the writing of others
- evaluation and feedback exercise
Plus a year of free support.
Who is this course for?
This Digital writing course is aimed at anyone who needs to write for their website, corporate blog or other social media. This web writing course is equally useful for those new to writing web copy and those who have been producing online content for some time but want to think strategically about what they are doing and are looking for some fresh ideas. Please note, this is a writing course and focuses on content. You will not be taught design or build.
We work with people from all sectors including the public sector, voluntary sector, corporate sector and private sector.
"I really enjoyed the digital writing course, it was packed full of great content including, engaging exercises & interesting topics. I would definitely recommend the course and look forward to attending more in future!" - B.R, Events Coordinator, British Pharmacological Society
"I felt this course was a great summary for somebody in a comms role. I learnt from others on the group as well as and engage with people who do a similar role to me. The tasks we worked on related to my job role so were useful for me to take away." - R.S, Events and Internal Comms Officer, ECITB
"I learnt a lot in the session and it was great to learn from others and see how they go about tackling digital writing. Jacki was great at answering all our questions and brought the various sections of the course alive with real life examples which was super helpful." A.S, Communication and engagement officer, World Cancer Research Fund
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Provider
Since 1996 we've been providing people and organisations with face to face soft skills training. With a dedicated training space in central London, and a network of over 30 expert trainers, we have everything you need to make your learning and development plan work!
We specialise in management, administration, communication, personal effectiveness, and writing skills courses; covering everything from Finance skills for non financial managers, right through to Listening skills and Project management. You won't find any 'talk and chalk' here, we know that a lively, interactive, session gets the best results (with plenty of snacks along the way!).
Our Open programme courses, based in London, also give delegates a great opportunity to network and learn from each other. Small groups of up to 12 learners allows for a comfortable and safe learning environment, and also means that our trainers can give everyone the attention they need.
Behind the scenes, we have a team of friendly Training coordinators who work closely with trainers and delegates to ensure that your training is the best that it can be. Courses are regularly reviewed and updated, and we're continuously researching and keeping track of the latest learning and development techniques and trends.
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Legal information
This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
