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Digital Product Management

Imparture Limited

Summary

Price
£1,170 inc VAT
Study method
Online
Duration
2 days · Self-paced
Qualification
No formal qualification
Additional info
  • Tutor is available to students

Overview

Book on this two-day workshop and learn how to navigate the product life cycle, from customer research to managing a road map and product launch. Learn industry best practice tools & techniques to guide development of your product and measure its success at each step of the journey.

Workshop program

Join this intensive two-day workshop to get up-to-speed on how to best balance the various interlinking responsibilities a Product Manager faces to bring a product successfully to market.

Learn customer research methods and user experience best practice to ensure your product correlates closely with user needs. Articulate the opportunity for your product clearly with development of a robust business model and pricing structure. Gain insight into the latest product testing methodologies to validate your product and guide it smoothly through its lifecycle with Agile methodologies.

You will leave this course with a clear understanding of the Product Management tools and techniques you need to launch viable, market-ready products that anticipate customer needs successfully.

Description

Day One - Product Management Introduction

  • Product versus Market Orientation: A detailed look at the differences, and which one fits best
  • Customer focus: Clear working methods for translating customer needs into product ideas and features
  • Managing risk: Identifying the risks associated with implementing new products and features

Product Management - Roles and Responsibilities

  • Roles and responsibilities: Defining the various roles and responsibilities of a Product Manager
  • Product Manager qualities: What makes a good Product Manager

The Product Life Cycle

  • The product life cycle: Detailed overview of each stage and its related requirements
  • Development stages: Understanding the supporting groundwork required at each product life stage
  • Product development methods: Outline of the different methodologies for bringing a product to market

Customer Research and Analysis

  • Target customer identification: Tools and techniques to clearly establish your target customer
  • Customer research matters: Why a detailed grasp of customer expectations is vital for success
  • Customer research methodologies: Best practice techniques for observation and task analysis
  • Focus groups and interviews: How to plan and conduct in-depth customer research
  • User personas: How to draw from customer research to develop clear user personas

Product Validation

  • Product fit: How to establish an idea fits well with your product
  • Market fit: Establishing market viability and potential success rate
  • Minimum Viable Product: Clarifying the importance of building an MVP
  • MVP development: Step-by-step process for reaching an MVP
  • MVP evolution: How to develop your MVP to arrive at product and market fit

Building your Business Model

  • Business model canvas: Articulate your business plans clearly with a clear and simple framework
  • Business model components: Understanding the various interlinking components of any business model
  • Types of business models: Full run through of the different models at your disposal

Market Research

  • Competitor analysis: Techniques and tools for competitive analysis of a feature or business idea
  • Competitor landscape: How to establish the points of differentiation between current competitor offerings
  • Gauging opportunity size: Estimation tools for establishing the business opportunity
  • Developing your competitive strategy: Full run through of available strategies, plus five key components to developing your product strategy

Day OneProduct Management Introduction

  • Product versus Market Orientation: A detailed look at the differences, and which one fits best
  • Customer focus: Clear working methods for translating customer needs into product ideas and features
  • Managing risk: Identifying the risks associated with implementing new products and features

Product Management - Roles and Responsibilities

  • Roles and responsibilities: Defining the various roles and responsibilities of a Product Manager
  • Product Manager qualities: What makes a good Product Manager

The Product Life Cycle

  • The product life cycle: Detailed overview of each stage and its related requirements
  • Development stages: Understanding the supporting groundwork required at each product life stage
  • Product development methods: Outline of the different methodologies for bringing a product to market

Customer Research and Analysis

  • Target customer identification: Tools and techniques to clearly establish your target customer
  • Customer research matters: Why a detailed grasp of customer expectations is vital for success
  • Customer research methodologies: Best practice techniques for observation and task analysis
  • Focus groups and interviews: How to plan and conduct in-depth customer research
  • User personas: How to draw from customer research to develop clear user personas

Product Validation

  • Product fit: How to establish an idea fits well with your product
  • Market fit: Establishing market viability and potential success rate
  • Minimum Viable Product: Clarifying the importance of building an MVP
  • MVP development: Step-by-step process for reaching an MVP
  • MVP evolution: How to develop your MVP to arrive at product and market fit

Building your Business Model

  • Business model canvas: Articulate your business plans clearly with a clear and simple framework
  • Business model components: Understanding the various interlinking components of any business model
  • Types of business models: Full run through of the different models at your disposal

Market Research

  • Competitor analysis: Techniques and tools for competitive analysis of a feature or business idea
  • Competitor landscape: How to establish the points of differentiation between current competitor offerings
  • Gauging opportunity size: Estimation tools for establishing the business opportunity
  • Developing your competitive strategy: Full run through of available strategies, plus five key components to developing your product strategy

Questions and answers

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

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