Digital and Marketing: Marketing Management Analytics - CPD Course

Inspire London College Ltd

Quiz based assessment

Included in course price

Course Syllabus - Digital Marketing

Inspire London College’s Level 4 Diploma in Advanced Digital Marketing is a 90 CPD credits Course.

To achieve the 90 credits, the learners must take the nine mandatory units of this Digital Marketing course.

Module 1: Introduction to Digital Marketing

This Digital Marketing module covers the following key topics:

• What is Digital Marketing?
• Types of Media in Digital Marketing
• Concept of the Buyer Journey
• Traditional Digital Marketing
• Relationship between Traditional and Digital Marketing
• The difference in Characteristics of Traditional and Digital Marketing
• Selection of Digital Marketing Channel

Module 2: Website Planning and Designing

This Digital Marketing module covers the following key topics:

• Architecture
• Web Design & Content for digital marketing
• Website Content for digital marketing
• A/B Testing
• The difference between Website Optimisation and SEO
• The Purpose of Website Optimisation
• How does website optimisation affect digital marketing activities?
• User Experience (UX) vs User Interface (UI)
• Measuring the Website Performance
• Evaluate a Website
• Monitor and Report

Module 3: Search Engine Optimisation

This Digital Marketing module covers the following key topics:

• Search Engine Optimisation
• How Search Engines Work
• How Search Engine Optimisation Works
• What is a keyword?
• Key Words and Buyer’s Journey
• Setting S.M.A.R.T Objectives for SEO
• Setting objectives for different types of business
• What are keyword research and its types?
• Key differences between long and short keywords
• How to Conduct Keyword Research
• What are Technical Optimisation and its essential steps?
• Factors affecting Technical SEO ranking
• On-Page Optimisation and Off-Page Optimisation
• Optimising Title Tags
• How to optimise title tags
• What is a backlink?
• What is a Page Rank?

Module 4: Introduction to Google Ad words

This Digital Marketing module covers the following key topics:

• Ad Words and their benefits
• The efficiency of Google Ads
• A New Ad Words Account Creation Procedure
• The Tools Tab
• How to Launch a Google Ad Words Campaign the RIGHT Way
• Generating ads and Keywords
• Short Tail or Long Tail Keywords
• Managing keywords

Module 5: PPC (Pay Per Clicks) Campaigns

This Digital Marketing module covers the following key topics:

• History of PPC
• Search Engine Advertising
• Workflow of a PPC Ad and its advantages
• Terminologies in PPC
• Categorising the Keywords
• Building a Keyword List
• Expanding and Refining the keyword list
• Keyword Research Tools
• DigKeyword Match Types
• Setting Target and Geographic Location of Users
• Creating a PPC Ad using Ad Words
• Creating a Well-Formatted and Informative Landing Page

Module 6: Email Marketing

This Digital Marketing module covers the following key topics:

• What is Email Marketing?
• Basic Concepts of Email Marketing
• Development of Email Strategy
• Email Service Providers
• Leads Generation Methods
• Building a Subscriber List
• Creating Effective Email and Email Campaigns
• Email Testing

Module 7: Social Media Marketing

This Digital Marketing module covers the following key topics:

• Social Media Marketing and its key benefits
• Emerging Social Media Platforms
• Facebook, Twitter, Linked In, and Pinterest.

Module 8: Affiliate Marketing

This Digital Marketing module covers the following key topics:

• Common Terms in Affiliate Marketing
• Principles of Affiliate Marketing
• Advantages of Affiliate Marketing
• Affiliate networks
• Publishers
• Advertising methods in Affiliate Marketing
• Models for Commission Payments
• Risks in Affiliate Marketing
• Maintaining Affiliate Marketing Program

Module 9: Creating a Digital Marketing Strategy

This Digital Marketing module covers the following key topics:

• Digital Marketing Planning
• Situation Analysis
• Objective Setting
• Developing Strategy
• Tactics
• Actions
• Control

Digital Marketing Course Assessment

After reading the digital marketing course material, the learner must attempt MCQ's Based Assesment.

• The learner will attempt an online multiple-choice test (2 attempts). Then, if necessary, may try the trial a third time at no extra cost.
• Your test will be assessed automatically and straightaway so that you will directly know whether you have been successful or not.
• The passing score is 80%.
• Before attempting your Final Test, you will have the opportunity to test your proficiency with a Mock Test (Unlimited attempts).

All report(s) / Assessments (s) are online and are taken either through or after the course; these are included in the course price.

Digital marketing course Certification

Upon successfully passing the digital marketing course, the Learner must pay for the CPD Certificate of Completion, which is available in PDF format or hard Copy from ILC.

CPD Certificate of Completion (PDF format) = £35

CPD Certificate of Completion (Hardcopy) = £45 + postage charges £15 = £60

Now, gain the essential skills and knowledge needed to excel in the dynamic world of digital marketing. Our comprehensive digital marketing course covers all aspects, like SEO and social media marketing. With hands-on training and industry insights, you'll be equipped to drive online success and unlock endless career opportunities in the digital landscape. Enrol today and become a proficient digital marketer in no time with this digital marketing course.

Digital Marketing

The Digital Marketing course (Level 4 Diploma in Advanced Digital Marketing) is intended for candidates who want to become digital marketers in highly reputable firms or individuals who want to run their online businesses.

In addition, already working candidates in different firms can also take this digital marketing course to establish a career in digital marketing.

Digital Marketing

Level 4 - 90 Credits

Students seeking to enrol for this Digital Marketing course, should meet the following requirements;

• Basic knowledge of the English Language
• Be age 16 years or above

• Digital Marketing Manager ~ PKR 150,000–300,000/month

• Social Media Manager ~ PKR 55,000–100,000/month

• Digital Marketing Analyst ~ PKR 40,000–80,000/month

• Digital Marketing Executive ~ PKR 35,000–50,000/month

• Community Manager ~ PKR 30,000–60,000/month

• Digital Marketing Assistant ~ PKR 30,000–50,000/month