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SEO - Search Engine Optimisation
One Education

Accredited by CPD QS | Instant Access | Free Digital Certificate of Completion | Engaging Learning Materials

Summary

Price
Save 62%
£19 inc VAT (was £51)
Offer ends 31 December 2025
Study method
Online, On Demand
Duration
1.8 hours · Self-paced
Qualification
No formal qualification
CPD
10 CPD hours / points
CPD What's this?
Certificates
  • Reed Courses Certificate of Completion - Free
  • CPD Accredited - Digital certificate - £9
  • CPD Accredited - Hard copy certificate - £15
Additional info
  • Tutor is available to students

Overview

SEO skills are in high demand as UK businesses increase digital spending by 22% in 2025.
Over 93% of online experiences start with a search engine, so SEO knowledge improves online visibility.
With more than £38 billion in UK e-commerce revenue driven by search, SEO skills support real growth.

Search Engine Optimisation helps websites grow in a steady, structured, and audience-friendly way. This topic supports people who want to improve website traffic, increase visibility, and build brand trust through clear online strategies. In 2025, search behaviour changes quickly, therefore people in the UK need a strong SEO approach to stay visible across search engines. This course introduces the full SEO journey, covering strategy, on-page techniques, website structure, content optimisation, link acquisition, and safe SEO practices. Every section focuses on actions that guide a website towards higher rankings while keeping content user-centred. Because search engines reward positive user signals, learners benefit from using methods that support better browsing experiences. They learn how small changes in content, website layout, links, and metadata can influence visibility. This helps them move forward with confidence as the digital world continues to grow.

The course also supports learners who want to understand how search engines read websites and decide which pages appear higher. It explains how strategy guides content planning and why websites need strong internal structure. The course also talks about on-page elements such as titles, headings, and keywords that support higher ranking potential. Because the online marketplace is competitive, the course teaches off-site actions, digital promotion, and link signals. It also warns learners about unsafe Black Hat SEO methods. Learners explore helpful SEO tools and use Search Engine Domination techniques to build reach. Article marketing and a project section support steady growth skills. This creates a complete pathway for people who want to move forward in the online world before advancing to the assignment stage.

Learning Outcomes

  • Apply SEO strategies that support higher visibility
  • Optimise on-page elements for search engines
  • Improve on-site structure for better ranking signals
  • Use off-site methods to strengthen domain reach
  • Work with core SEO tools to guide website growth

Please note: The TOTUM card is not included in the course price. Additional fees may be required if you choose to apply for or claim a TOTUM card.

Certificates

Reed Courses Certificate of Completion

Digital certificate - Included

Will be downloadable when all lectures have been completed.

CPD Accredited - Digital certificate

Digital certificate - £9

CPD Accredited - Hard copy certificate

Hard copy certificate - £15

CPD

10 CPD hours / points
Accredited by CPD Quality Standards

Curriculum

1
section
23
lectures
1h 46m
total

    • 1: Adonis Anastasiou - 11 Intro - What you will learn in this course 02:28
    • 2: Adonis Anastasiou - 33 On-Page SEO your content part 3 03:20
    • 3: Adonis Anastasiou - 34 On-Page SEO your content part 4 03:05
    • 4: Adonis Anastasiou - 35 On-Page SEO Using Yoast Plug 09:05
    • 5: Adonis Anastasiou - 41 On-Site SEo boost from your other pages 06:05
    • 6: adonis_anastasiou_-_12_what_is_seo (1080p) 05:23
    • 7: adonis_anastasiou_-_13_why_seo_is_important_v1 (1080p) 02:36
    • 8: adonis_anastasiou_-_14_what_are_the_top_search_engines (1080p) 06:53
    • 9: adonis_anastasiou_-_15_how_search_engines_work_v1 (1080p) 03:34
    • 10: adonis_anastasiou_-_16_approved_and_non-approved_seo_practices_v1 (1080p) 01:10
    • 11: adonis_anastasiou_-_21_how_to_find_keywords_with_high_search_volume (1080p) 05:34
    • 12: adonis_anastasiou_-_22_how_to_create_an_seo_strategy_v1 (1080p) 05:23
    • 13: adonis_anastasiou_-_31_on-page_seo_your_content_part_1_v1 (1080p) 05:16
    • 14: adonis_anastasiou_-_32_on-page_seo_your_content_part_2 (1080p) 04:26
    • 15: adonis_anastasiou_-_42_on-site_seo_create_an_seo_friendly_website_v1 (1080p) 04:06
    • 16: adonis_anastasiou_-_51_off-site_seo_two_types_of_backlinks (1080p) 02:26
    • 17: adonis_anastasiou_-_52_off-site_seo_strategies_for_building_backlinks (1080p) 05:21
    • 18: adonis_anastasiou_-_61_black_hat_seo_and_what_to_avoid_v1 (1080p) 05:43
    • 19: adonis_anastasiou_-_71_tools_that_will_help_you_with_seo_v1 (1080p) 06:20
    • 20: adonis_anastasiou_-_81_search_engine_domination_strategies_v1 (1080p) 05:05
    • 21: adonis_anastasiou_-_91_how_to_create_a_great_blog_v1 (1080p) 06:00
    • 22: adonis_anastasiou_-_92_outsourcing_your_article_marketing (1080p) 03:48
    • 23: adonis_anastasiou_-_101_project_create_an_seo_article_v1 (1080p) 02:19

Course media

Description

This course starts with an introduction to SEO that guides learners through the core ideas of search visibility and website ranking. After this, the course moves to creating an SEO strategy where learners plan keywords, content direction, and website goals. The next section focuses on On-Page SEO, where learners work with titles, headings, keywords, and page layout. The course then explains On-Site SEO, helping learners improve website structure, navigation, and user signals. Off-Site SEO follows as the next topic, guiding learners through link building and online promotion that supports wider reach. A dedicated section on Black Hat SEO warns learners about unsafe and risky methods that harm long-term growth. Tools for SEO appear in the next section and help learners track progress, review performance, and plan future actions. The Search Engine Domination (S.E.D) section teaches strategies for building stronger presence across search engines. Article Marketing then shows how written content can support ranking growth. The final section gives learners a project that helps them bring all the sections together before they submit the assignment.

SEO - Search Engine Optimisation

  • Section-1: Introduction to SEO
  • Section-2: Creating an SEO Strategy
  • Section-3: On-Page SEO
  • Section-4: On-Site SEO
  • Section-5: Off-Site SEO
  • Section-6: Black Hat SEO
  • Section-7: Tools for SEO
  • Section-8: Search Engine Domination (S.E.D)
  • Section-9: Article Marketing
  • Section-10: Project

Who is this course for?

This course is for people who want to increase visibility for websites, blogs, online shops, portfolios, or business pages. It suits beginners who want to move forward in digital marketing as well as learners who want to update their current skills. It also suits small business owners, freelancers, content creators, and marketers who want better online reach. People who want to guide website traffic or improve ranking signals will also find this course useful.

Requirements

You do not need any formal entry requirements to enrol. The course suits learners aged 16 or above. Good English skills, basic numeracy, and general IT skills will help learners move through each section with ease. A device with internet access will also support smooth study.

Career path

  • SEO Assistant – £24,000 per year
  • SEO Executive – £28,000 per year
  • SEO Strategist – £32,000 per year
  • Digital Marketing Specialist – £30,000 per year
  • Content Marketing Executive – £29,000 per year
  • SEO Manager – £40,000 per year

Questions and answers

No questions or answers found containing ''.

Godwin asked:

Hello, What type of learning materials do you provide ?

Answer:

Dear Godwin, Thanks for your question. The course is delivered through videos, you will also get a PDF workbook.

This was helpful. Thank you for your feedback.
Sara asked:

Hello. Which version of Excel do you use on this course?

Answer:

Dear Sara, Thank you for your question. Microsoft Excel 2019 has been used in this course. Thanks

This was helpful. Thank you for your feedback.
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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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