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Customer Retention Certificate – CPD Accredited

Student Discount Card Eligible | Lifetime Access | Online certified training |Online certificate and exam included


£24 inc VAT
Study method
No formal qualification
  • Certificate of completion - Free
Additional info
  • Tutor is available to students

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Customer Retention Certificate – CPD Certified

Every business will have to deal with dissatisfied customers from time to time. Understanding how to resolve customer grievances so they return in the future is key to growing a business’ profits and reputation.

In this course, you will learn what successful businesses do to retain their customers and how they use the principles of great customer service to quickly resolve complaints. You will learn how to communicate with difficult customers, how to use complaints as an opportunity to improve and how your attitude can make all the difference in resolving a challenging situation.

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Course media


You Will Learn:

  • Why every customer deserves outstanding service and how to respond if a customer makes an unjustified complaint
  • How to make a customer feel valued and respected
  • How to listen to a customer, show empathy and ask the right questions when they make a complaint
  • Why staff need to possess sufficient background knowledge on the products and services they are selling
  • Why problem-solving is a key skill you must develop to placate a dissatisfied customer

Benefits of Taking This Course:

  • If you work in customer service or aftersales, this course will teach you how to resolve customer grievances quickly and efficiently
  • If you supervise employees who work in customer service, this course will help you troubleshoot problems and enhance customer satisfaction
  • The communication skills you will learn on this course are applicable to other business situations, such as negotiating in meetings
  • This course will help you reframe customer complaints as an opportunity to improve the business, which in turn will increase revenue

Course Modules/Lessons

Module 1: The Fundamentals of Customer Retention

Module 2: Dealing with Complaints

Who is this course for?

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

Customer Retention Certificate is designed for anyone working in customer service or aftersales, or even business owners.


Our Course is fully compatible with PC’s, Mac’s, Laptop, Tablet and Smartphone devices. Now more than ever people are using the internet while on the move so our course has been designed to be fully compatible on tablets and smartphones so you can access your course on wifi, 3G or 4G.

There is no time limit for completing this course, it can be studied in your own time at your own pace.

All tests are online and are taken either during or after the course, these are included in the price.

Questions and answers

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Certificate of completion

Digital certificate - Included


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Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.