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Content Marketing course

Learn how to reach your audience with quality content that won't break the bank.

Simpliv LLC

Summary

Price
£385.77 inc VAT
Or £64.30/mo. for 6 months...
Study method
Online
Duration
1 hour · Self-paced
Access to content
Lifetime access
Qualification
No formal qualification
Certificates
  • Certificate of completion - Free
Additional info
  • Tutor is available to students

Overview

About this Course

What do the Michelin Guide, soap operas, and recipes for cooking with Campbell's soup all have in common? They all started as content marketing. Each one was considered a better way to attract customers to a brand than just spending more on advertising. But they had the disadvantage of requiring huge sums to distribute to their respective audiences. And that's the good news for you--the Internet has now reduced distribution costs to nearly zero, so content marketing is within reach of even the most budget-challenged companies. All you need to do is to understand how to identify your audience, learn their content needs, and meet them. Which is actually what this course on content marketing will do for you. Learn how to reach your audience with quality content that won't break the bank.

Certificates

Certificate of completion

Digital certificate - Included

Description

What you will learn

  • Learn common content marketing mistakes
  • Understand how to grow an audience and relationship building strategies
  • Pick up strategies to create highly valuable content and quick ways to get more leads
  • Learn how to use landing pages, A/B testing, and email option strategies to get real results

This course covers the following topics

  • Unit 1 - Welcome to Content Marketing, By Mike Moran
  • Unit 2 - What Exactly is Content Marketing?
  • Unit 3 - How Does Content Marketing Work?
  • Unit 4 - The Four Steps to Content Marketing Success
  • Unit 5 - Research Your Audience
  • Unit 6 - Develop Your Content
  • Unit 7 - Promote Your Content
  • Unit 8 - Measure Your Results
  • Unit 9 - Knowledge Might Be Power, But It Sure Isn’t Money

Who is this course for?

  • Marketers
  • Website Owners
  • Businesses
  • Bloggers
  • Anyone wanting to learn content marketing

Requirements

  • A basic knowledge of online marketing concepts
  • Basic Understanding of Business

Career path

Because content marketing is effective, easy to begin, and popular with consumers, it can drastically reduce the money marketers spend on advertising their brands. What's more, it manages to do all of this while being more effective than traditional marketing.

Questions and answers

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: Content marketing, Marketing
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