Competitor Analysis Essentials

DoviLearn Global Education Ltd

DoviLearn Certificate Of Completion

Digital certificate - Included

Reed Courses Certificate of Completion

Digital certificate - Included

• Competitor-Analysis-Introduction 03:21

  • 1: Competitor-Analysis-Introduction Preview 03:21

• Explain What is Competitor Analysis 03:27

  • 2: Explain What is Competitor Analysis Preview 03:27

• List the Dimensions in Competitor Analysis 00:26

  • 3: List the Dimensions in Competitor Analysis 00:26

• List the Objectives of Competitor Analysis 01:00

  • 4: List the Objectives of Competitor Analysis 01:00

• Explain Competitor Analysis in Strategic Planning 01:45

  • 5: Explain Competitor Analysis in Strategic Planning 01:45

• List the Benefits of Competitor Analysis 00:57

  • 6: List the Benefits of Competitor Analysis 00:57

• Explain the Steps of Competitor Analysis 01:26

  • 7: Explain the Steps of Competitor Analysis 01:26

• Explain How to Identify Current & Potential Competitor 06:41

  • 8: Explain How to Identify Current & Potential Competitor 06:41

• List the Sources of Potential Competitors 01:37

  • 9: List the Sources of Potential Competitors 01:37

• Explain What is Competitor Profiling 00:45

  • 10: Explain What is Competitor Profiling 00:45

• Explain What is CSF Analysis 04:00

  • 11: Explain What is CSF Analysis 04:00

• Explain SWOT Analysis for Competitor Analysis 13:24

  • 12: Explain SWOT Analysis for Competitor Analysis 13:24

• Explain How to Conduct Environmental Scanning 04:14

  • 13: Explain How to Conduct Environmental Scanning 04:14

• Explain Porter’s Five Forces Model of Competition 18:13

  • 14: Explain Porter’s Five Forces Model of Competition 18:13

• Explain What is Competitive Advantage 07:29

  • 15: Explain What is Competitive Advantage 07:29

• Explain the Blind Spots in Competitor Analysis 06:03

  • 16: Explain the Blind Spots in Competitor Analysis 06:03

While formulating an organization’s strategy, managers must also consider the strategies employed by the organization’s competitors. Competitor analysis is a crucial driver of an organization’s strategy and significantly influences how firms act or react within their sectors. This comprehensive course, "Mastering Competitor Analysis," delves into the essential practice of competitor analysis, equipping you with the skills to evaluate your market position and strategically navigate the competitive landscape.

Competitor analysis begins with the identification of current and potential competitors. By understanding who your competitors are, you can accurately measure and assess your organization's standing within the industry. This course will guide you through the entire process, from competitor identification to the evaluation of their strengths, weaknesses, opportunities, and threats. You'll learn how to gather and analyze competitive intelligence, transforming raw data into actionable insights.

Through detailed modules, interactive exercises, and real-world examples, you will gain the ability to anticipate competitor moves, benchmark your performance, and identify gaps in the market. You'll also discover how to leverage competitor analysis to inform your strategic planning, ensuring your organization can proactively address challenges and capitalize on emerging opportunities.

"Mastering Competitor Analysis" is designed for business professionals, strategists, and managers who seek to enhance their strategic toolkit and drive their organizations to success. Join us and master the art of competitor analysis to gain a competitive edge and thrive in your industry.

This course is designed for business professionals, marketing strategists, entrepreneurs, and analysts looking to enhance their competitive intelligence skills. It’s ideal for anyone involved in market research, product development, or strategic planning who wants to understand their competition better and leverage insights for growth.

A laptop or a PC with good internet connection and basic understanding of English.

A career in competitor analysis can lead to various roles, including Market Research Analyst, Competitive Intelligence Specialist, Business Analyst, or Strategic Planner. With experience, professionals can advance to positions like Senior Analyst, Marketing Manager, or Director of Strategy. Skills in data analysis, market trends, and strategic thinking are crucial for success and progression.

Currently there are no Q&As for this course. Be the first to ask a question.