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Communicate the Change Foundation

Online, self paced course to build effective engagement for transformation programmes?


Brotzen Mayne Ltd

Summary

Price
£25 inc VAT
Study method
Online
Duration
1 hour · Self-paced
Access to content
30 days
Qualification
No formal qualification

1 student purchased this course

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Overview

Communicate the Change Foundation provides a structured approach and practical examples for implementing strategic and tactical change programmes.

  • To communicate change in a large business or any complex organisation
  • To explain the change, secure commitment and positive acceptance
  • To create an environment where the change can be implemented successfully

It will build your confidence in the following areas, so you can:

  • Define the communication objectives
  • Manage stakeholder relationships
  • Create the communication strategy
  • Build and manage a high-level communication plan

It provides practical examples to help you apply the approach quickly so you enhance your career path.

Course media

Description

Communicate the Change Foundation is relevant to all large-scale change programmes. This includes strategic change such as the adoption of a new business model or moving to centralised/decentralised ways of working.

The change could be around the introduction of a new operating system like SAP or Oracle, introducing new technologies to support an acquisition or merger or in response to geopolitical changes such as Brexit.

It could be a tactical change such as reviewing the customer invoicing system or the travel and expenses system or a new company policy.

It supports any change programme that causes disruption and is likely to encounter resistance in the organisation if not managed professionally.

It is presented by David Brotzen, one of the founders of Brotzen Mayne, a communication consultancy specialising in large, complex change management programmes. Brotzen Mayne is a member of the CPD Certification Service.

Who is this course for?

Communicate the Change Foundation is a valuable course for :

  • Leaders responsible for change management
  • Experienced change managers or project managers
  • HR managers
  • IT managers
  • Internal Communication managers working on change management projects
  • People managing or leading a large change programme

Requirements

You will need to be able to play and hear video content

Career path

Become more strategic and planned when delivering change programmes

Develop a structured approach to stakeholder engagement so you can earn the trust of senior leaders

Build skills in messaging and tone; develop a broader understanding of communication channels and evaluation techniques

Apply project-management thinking to communication and engagement

Questions and answers


No questions or answers found containing ''.


John asked:

Does this course also supply documentation that can be used for these changes?

Answer:

Hi John Thanks for contacting me. Yes, the course comes with some templates to help plan a communication campaign. Please let me know if you need any more information. Kind regards, David Brotzen

This was helpful. Thank you for your feedback.

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FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.