Communicate the Change Foundation
Online, self paced course to build effective engagement for transformation programmes?
Brotzen Mayne Ltd
Summary
Overview
Communicate the Change Foundation provides a structured approach and practical examples for implementing strategic and tactical change programmes.
- To communicate change in a large business or any complex organisation
- To explain the change, secure commitment and positive acceptance
- To create an environment where the change can be implemented successfully
It will build your confidence in the following areas, so you can:
- Define the communication objectives
- Manage stakeholder relationships
- Create the communication strategy
- Build and manage a high-level communication plan
It provides practical examples to help you apply the approach quickly so you enhance your career path.
Course media
Description
Communicate the Change Foundation is relevant to all large-scale change programmes. This includes strategic change such as the adoption of a new business model or moving to centralised/decentralised ways of working.
The change could be around the introduction of a new operating system like SAP or Oracle, introducing new technologies to support an acquisition or merger or in response to geopolitical changes such as Brexit.
It could be a tactical change such as reviewing the customer invoicing system or the travel and expenses system or a new company policy.
It supports any change programme that causes disruption and is likely to encounter resistance in the organisation if not managed professionally.
It is presented by David Brotzen, one of the founders of Brotzen Mayne, a communication consultancy specialising in large, complex change management programmes. Brotzen Mayne is a member of the CPD Certification Service.
Who is this course for?
Communicate the Change Foundation is a valuable course for :
- Leaders responsible for change management
- Experienced change managers or project managers
- HR managers
- IT managers
- Internal Communication managers working on change management projects
- People managing or leading a large change programme
Requirements
You will need to be able to play and hear video content
Career path
Become more strategic and planned when delivering change programmes
Develop a structured approach to stakeholder engagement so you can earn the trust of senior leaders
Build skills in messaging and tone; develop a broader understanding of communication channels and evaluation techniques
Apply project-management thinking to communication and engagement
Questions and answers
Does this course also supply documentation that can be used for these changes?
Answer:Hi John Thanks for contacting me. Yes, the course comes with some templates to help plan a communication campaign. Please let me know if you need any more information. Kind regards, David Brotzen
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Legal information
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