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Certified Benchmarking Professional

Driving superior business performance by embracing benchmarking methodologies

The KPI Institute


£899 inc VAT
Or £74.92/mo. for 12 months...
Study method
40 hours · Self-paced
Access to content
Lifetime access
Certified Benchmarking Professional
Professional certification What's this?
40 CPD hours / points

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Certified Benchmarking Professional - Online Course

The online course provides a benchmarking methodological uniqueness is represented by the identification of those processes that lead to superior performance, followed by the analysis of the best practices behind the business success. Benchmarking offers the opportunity to compare an organization’s performance against industry competitors, being aware of strengths, weaknesses and different ways of executing projects.

As successful businesses constantly focus on improving the quality of their processes, products and services, benchmarking comes as one of the best approaches in achieving innovative ideas and superior procedures within your organization, through finding and implementing best practices.

In order to ensure a successful benchmarking study, professionals should not only become familiar with how to drive a good selection of the variables to be measured, but also how to determine the comparison compatibility of the measured processes and allocate the resources accordingly.


Certified Benchmarking Professional

Awarded by The KPI Institute


40 CPD hours / points
Accredited by The CPD Standards Office

Course media


3 Key Business Benefits

  • Reach performance improvement by receiving guidance and international benchmarking expertise on conceiving and applying an optimum benchmarking plan;
  • Achieve excellence in your organizational processes and initiatives by applying benchmarking best practices;
  • Attain superior results by managing performance gaps based on benchmarking data.

5 Benefits

  • Improve your organizational processes by applying benchmarking best practices;
  • Set up and apply a benchmarking plan in your own organization, in order to increase competitiveness;
  • Link benchmarked?data to your organizational strategy and performance objectives;
  • Acquire experience and insights from best practices examples to suit your organization’s reality;
  • Receive a premium recognition of your expertise in benchmarking through the certification granted by The KPI Institute.

Learning objectives

  • Get insights into benchmarking concept and its advantages;
  • Systematize the monitoring and reporting techniques;
  • Design a benchmarking plan for your organization;
  • Understand fundamentals of data collection;
  • Identify performance gaps and formulate initiatives;
  • Select the relevant benchmarks and establish a monitoring process.


  1. Benchmarking Overview
  2. Types of Benchmarking
  3. Benchmarking Methodologies
  4. KPIs and Performance Benchmarking
  5. Data collection
  6. Data analysis
  7. Insight generation
  8. Improvement process
  9. Ethics in Benchmarking

Certification process

1. Pre-course

  • Needs assessment
  • Pre-course evaluation quiz
  • Guidance and schedule
  • Forum introduction
  • Pre-requisite reading
  • Expectations

2. Core course

  • Watch all course videos

3. After-course

  • Forum discussions
  • Action plan
  • In-house presentation
  • Additional reading
  • Learning journal

4. Evaluation

  • Certificate of Completion (soft copy): after completing pre-course activities and passing the Certification Exam;
  • Certified Professional diploma (soft copy): after you have successfully completed all of the 3 stages of the learning experience.

Educational resources

Course materials

  • Course slides;
  • Course notes;
  • Course quiz.

Fact sheets

  • Advanced Data Adjustment;
  • Advanced Data Comparison Techniques;
  • Benchmarking Quotes;
  • Conjoint Analysis;
  • Data Collection;
  • Delphi Analysis;
  • Project Management Techniques.


  • 11 Videos dedicated to Performance Management.

Benchmarking process architecture

  • Graphic representation of the main benchmarking phases.


  • The Benchmarking Infographic;
    The KPI Infographic.


  • Free access to all Performance Management webinars series from 2014 to 2016.

Additional resources

  • Selected benchmarking articles.

Premium Subscription on smartKPIs

  • Available for 6 months, providing access to 500 fully documented KPIs and over 20.000 KPIs enlisted;
  • One research report from the Top 25 KPIs series;
  • Free access to all webinars from the 2014 to 2016 Performance Management series.

Who is this course for?

  • Professionals interested in benchmarking practices
  • Top/middle/lower management professionals
  • Experts from both delivery and support functions


Operating Systems: Windows 7 and newer, Mac OSX 10.6 and newer, Linux - chromeOS.
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Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.