Business writing course (QLS Level 4)

College of Media and Publishing

Many leading corporations including AutoTrader, Essex County Council, The Ministry of Defence and the Royal Bank of Scotland use this accredited business writing course to train their staff. And numerous individuals testify that it is practical, effective and great value for money.

Our business writing course equips you with the skills you need to produce clear and effective professional communications.

From emails and reports to webpages and social media content, every organisation has a constant need for a variety of internal and external written communications.

However, many organisations send out badly-written documents, text which is full of grammatical errors, and communications that are hard to read.

Our comprehensive business writing course teaches you how to produce clear, concise and reader-friendly communications that boost your employability and enhance the reputation of your organisation.

Business writing course key features

Practical and engaging assignments | Endorsed Certification

• Certification: The Quality Licence Scheme Certificate of Achievement.
• Endorsed by: The Quality Licence Scheme.
• Accredited by: CPD | EADL.
• UKRLP number: 10008168.
• Available to: UK and international learners.
• Tutor support: Unlimited support from an expert.

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BUSINESS WRITING COURSE SUBJECTS

Lesson 01: The basics

• Learn how to write attractive and effective text.
• Write with your reader in mind.

Lesson 02: Spelling, punctuation and grammar

• Use techniques and resources to improve your spelling, punctuation and grammar.
• Use appropriate and adaptable English grammar in your writing.

Lesson 03: Expressing information accurately

• Analyse words and phrases to convey the correct meaning.
• Apply techniques to ensure written content is accurate.

Lesson 04: Avoiding jargon

• Define what jargon is and how to avoid it.
• Identify appropriate and inappropriate uses of jargon.
• Write words, phrases and sentences to eliminate jargon.
• Use AI to help you avoid jargon and write more clearly (New topic)

Lesson 05: Writing for the web

• Learn skills that make web content relevant, focused and easy to read.
• Write effective web content.

Lesson 06: Effective emails

• Explain the problems that emerge when writing and handling emails.
• Apply email etiquette.
• Use techniques that will make emails consistent, effective and readable.

Lesson 07: Writing impressive letters

• State why etiquette is important when writing business letters.
• List the main points of etiquette needed for business letters.
• Build the content of a letter from a skeleton.
• Write an effective covering letter for a job application.

Lesson 08: Writing summaries

• Identify when summaries are useful.
• Prepare a document for summarising.
• Reduce the number of words and prioritise the facts in a summary.

Lesson 09: Persuasive writing

• Identify when persuasive writing skills are needed.
• Apply effective persuasive writing techniques.

Lesson 10: Writing reports

• Explain why reports are used.
• Identify what most reports contain.
• Plan, structure and write an effective report.

Lesson 11: Writing for sales and promotions

• Explain and use techniques used in promotional copy, which covers anything to do with selling to businesses or consumers, including:
  
  • Brochures.
  • Leaflets.
  • Sales proposals.
  • Point-of-sale materials (posters, cut-outs etc).

Lesson 12: Using social media and blogs

After studying this lesson, you will be able to:

• Understand the basics of social media.
• Discuss the differences and similarities between social media sites.
• Discuss the business writer’s role in social media marketing.
• Explain how to write social media copy.
• Explain what a blog is and how to create an effective one.
• Set up, maintain and grow your own blog.