Bid, tender and sales-proposal writing

Writing a tender or bid is a key part of winning new business, just as writing a sales proposal can be. Yet it's all too easy to see it as a chore – an obstacle between the ‘real’ work of meeting the client and the end goal of closing the sale.

Silent salesforce

However, perfecting the art of good sales-proposal writing can move you closer to a sale even while you’re busy pursuing other opportunities.

And for formal tender writing, good drafting skills are essential: you won’t even get past the pre-qualification stage if your bid writing lets you down.

Gain the winning edge

Discover the secrets to a truly persuasive sales proposal. This course is designed to make writing tenders, bids and proposals quick, easy and effective.

This one-day bid, tender and sales-proposal writing course will show you how to:

• set a clear objective
• build a persuasive structure
• get your key sales messages across
• focus on the win themes
• use executive summaries to sell to decision-makers
• write persuasively at all times
• manage multiple contributions to the bid-writing process
• choose an appropriate style for tenders, sales letters or proposals
• address the client’s or prospect’s needs
• establish and build rapport
• write confidently and clearly, for impact
• construct sound, clear sentences
• ensure your grammar and punctuation don’t let you down
• choose a clear, consistent layout
• use graphics to draw clients in to the sales document
• focus on relationship building and speed up the sale.

Confidential writing analysis and questionnaire

Our unique writing analysis will give you the confidence and focus you need to improve your writing efficiently and effectively. Because it focuses on 15 specific business-writing skills, you’ll discover your strengths as well as areas for improvement.

You’ll also receive a questionnaire ahead of the day so you can let the trainer know exactly what you want to achieve. Taken together, these ensure that no delegate gets left behind and everyone benefits from training appropriate to their needs. We take your privacy seriously, so your results won’t be shared with other delegates. And if you give us any sensitive documents to analyse, we will be happy to sign a non-disclosure agreement.

Expert trainers

All our trainers are experts in writing for business, with a background in industries where writing is the main focus. So they are well equipped to handle even the trickiest business-writing queries and offer practical advice. Each must go through rigorous selection and training processes, and pass a six-stage series of tests, before we consider them qualified to work for you.

Professionally bound course manual and helpline support

We won’t leave you high and dry after the course. Our professionally bound course manual will contain all your notes, as well as detailed summaries of our techniques for writing better documents. You’ll also receive a beautifully designed 62-page guide to better writing and have free helpline support for a year after the course – so whatever your question, you’ll always be within easy reach of an answer.

This course is suitable for anyone who has to write persuasively to win business: whether that’s responding to a formal RFP or ITT, or writing a proposal you structure yourself.

There are no prerequisites for attending this course, though if English is not your first language, call us for a chat to make sure this is the course for you.

Knowing how to produce well-written and effectively structured bids, proposals and client communications is the doorway to building successful relationships and winning business, bonuses and respect.

From instant messages to bids, writing is central to our workdays. So the ability to communicate effectively in writing is now a crucial skill for anyone looking to succeed and progress their career.