Digital Marketing
Worldwide, Digital Marketing is rapidly taking over as the new standard for small and large businesses alike. To build a career in Digital Marketing is to enjoy the kind of job satisfaction and security that transcend any comparable profession. Digital Marketing is an umbrella term that extends to an extensive range of more specific professions and specialist areas. Just a few examples of which include social media marketing, e-mail marketing, mobile marketing, audio/video production, ecommerce, marketing automation, website design and development, copywriting and many more besides. As demand for the services of talented specialists grows like never before, now really is the time to consider a career in Digital Marketing.
Course Syllabus
This Digital Marketing Advanced Course Level 7 consists of the following units:
Digital Marketing:
Unit 1 - What is Digital Marketing?
This Digital Marketing unit covers the following key topics:
- What is Internet Marketing?
- Popular Strategies
- Affiliate Programs
- E-mail Marketing
- Using Social Media
- Plus more
Digital Marketing:
Unit 2 - Social Media Strategies for Success
This Digital Marketing unit covers the following key topics:
- What is Social Media?
- Understanding the Marketing Mix
- The Five P’s and Social Media
- Developing a Social Media Plan
- Utilization Guidelines
- Plus more
Digital Marketing:
Unit 3 - Creating Digital Marketing Plan
This Digital Marketing unit covers the following key topics:
- The Role of Internet Marketing
- The Marketing Cycle
- Making Our Way through the Marketing Process
- Plus more
Digital Marketing:
Unit 4 - Starting with the Website
This Digital Marketing unit covers the following key topics:
- Creating a Website
- E-Commerce Options
- Creating a Mobile Presence
- Plus more
Digital Marketing:
Unit 5 - Using Google Ads
This Digital Marketing unit covers the following key topics:
- Planning
- Define Your Ideal Customer
- Choosing Keywords
- Getting Good with Keywords
- Plus more
Digital Marketing:
Unit 6 - Creating a PPC Campaign
This Digital Marketing unit covers the following key topics:
- Setting Your PPC Budget
- The Quality Score
- Quality Score Breakdown
- Plus more
Digital Marketing:
Unit 7 - E-Mail Marketing
This Digital Marketing unit covers the following key topics:
- A Cautionary Note
- Distribution Services
- Plus more
Digital Marketing:
Unit 8 - Search Engine Optimization (SEO)
This Digital Marketing unit covers the following key topics:
- What is SEO?
- Understanding Search
- The Search Engines
- Plus more
Digital Marketing:
Unit 9 - Using Facebook For Business Marketing
This Digital Marketing unit covers the following key topics:
- What is Facebook?
- Why Use Facebook for Business Purposes?
- Facebook Business Page Sections
- Promoting your Facebook Page
- Plus more
Digital Marketing:
Unit 10 - Using Twitter For Business Marketing
This Digital Marketing unit covers the following key topics:
- The Basics of Twitter
- How Can Twitter Help Your Business?
- Setting Up Your Twitter Profile
- Following Other Twitter Users
- Twitter as a Marketing Platform
- Plus more
Digital Marketing:
Unit 11 - Using Instagram For Business Marketing
This Digital Marketing unit covers the following key topics:
- How to Create an Instagram Business Account
- Sign Up With Your Business Email Address
- Instagram Business Account Optimisation
- Posting Content on Instagram
Digital Marketing:
Unit 12 - Content Writing for Social Media
This Digital Marketing unit covers the following key topics:
- The Marketing Plan
- Creating a Marketing Plan
- Executive Summary
- Defining your Target Marketr
Digital Marketing:
Unit 13 - Brand Building through Digital Marketing
This Digital Marketing unit covers the following key topics:
- What is Branding?
- What is a Brand?
- What is Social Media?
- The Rise of Social Media
Digital Marketing:
Unit 14 - Story Marketing for Small Businesses
This Digital Marketing unit covers the following key topics:
- Story Marketing Toolkit
- Storytelling Essentials
- Ingredients of a Good Story
- Setting Goals
- Positive vs. Negative
Digital Marketing:
Unit 15 - Promoting a Marketing Webinar
This Digital Marketing unit covers the following key topics:
- The Webinar
- What is a Webinar? Why Use Webinars?
- Webinar Marketing Objectives.
- Marketing Webinars
Course Benefits:
This Digital Marketing Advanced Course Level 7 comes with the following benefits:
- Full Tutor Support
- Self paced, no fixed schedules
- Available to students anywhere in the world
- 24/7 Access to the LMS ( Learning Management System )
- Easy to understand quality e-learning study materials.
Course Material
All course materials are included in the Digital Marketing Advanced Course Level 7 price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.
Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your Digital Marketing Advanced Course Level 7 may use any of the following different media which you can use from home or where ever you choose to study:
- Online course materials
- Question papers
- Additional Supporting Material
- Useful Links
Course assessment
You will be continually assessed throughout the Digital Marketing Advanced Course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.
Tutor Support
When you enrol on a Digital Marketing Advanced Course with BOLC you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress.
