What will you learn in this Advanced Business Analysis Course
Module 1
In this module you will learn all about There should be an executive summary of less than two pages at the start of the business plan which sells the plan and highlights its features. A company summary should be included containing a factual description of the company, its owners and history. There needs to be a section referring to products and or services and their points of difference in the market. It is essential to include a market analysis providing a summary of typical customers, listing competitors, referring to the market size and the expected growth.
Module 2
This module will teach you about Market Evaluation. All sales figures need to be compared and analysed referring to a specific time frame or before and after an event. The figures have to be analysed and it needs to be determined whether the failed, met or exceeded expectations. Any increase in sales should be analysed to ascertain if they are from old or new customers or a combination of both. Consideration needs to be given to the reasons for increased revenue not associated with any advertising such as a strong economy. An evaluation needs to be done of the marketing goals. Firstly the original marketing goals need to be examined and it has to be ascertained whether the business is taking that market.
Module 3
In this module, you will learn all about Analyze Competition. The first step of the competitive analysis is to determine who the local competition is. This can be done quite simply by driving around and observing and by searching through a telephone directory. The main question will be one of range and determining just how far customers are prepared to travel to obtain your competitor’s goods and services. As well as local competitors some businesses also have non-local competitors such as in the form of mail order companies for example. To analyse the competition it is necessary to determine what market or market segments they serve and what benefits they offer. It is necessary to determine why customers buy from them and also to gather information about their products and or services, their pricing and promotion.
Module 4
This module will teach you to Determine A Marketing Strategy. Marketing strategies are the vital basis of marketing plans designed to fill market needs and reach market objectives. Plans and objectives are tested for measurable results. Usually, Marketing strategies are developed as multiyear plans with a tactical plan detailing specific actions to be accomplished in the current year. Time frames vary from organisation to organisation but increasingly they are becoming shorter as the speed of change in the marketplace increases. Market strategies are dynamic and interactive.
Module 5
In this module, you will learn all about Decide What Extras You May Need Like Staff etc. The services of advertising agency personnel and web designers may well be needed initially to design the promotional package. If the campaign is sizeable it may be necessary for sales representatives and promoters to be employed as it is may well be necessary for selling in to be done to consumers. The employment of these additional staff may require additional transport and office space. The extra staff may need the support of additional administrative staff.
Module 6
This module will teach you about The Dangers In Not Making A Business Plan. A business plan is crucial to operating successfully. Without a business plan, any operation is akin to a ship in the ocean without a rudder. Business must have a business plan which plans for success. This planning needs to include market research and the identity of the primary consumer. Businesses must develop a five or ten-year plan that includes cash flow, finances and expansion. Statistics are stacked against new businesses succeeding. Research indicates that in the United States businesses with fewer than twenty employees have only a 37% chance of surviving four years and only a 9% chance of surviving ten.
Module 7
In this module, you will learn all about Financing Basics. If you are like most people, you have ups and downs when it comes to your financial situation. In most cases, there are much more down times than up. What if I were to tell you that your situation can be much better than that, would you believe me? Well, you should because it is true! Many people often hinder their own financial success because their own mentality gets in the way. They may think that success is not possible and therefore they, in fact, make it impossible. The mind is very powerful so you must think positively while trying to achieve financial success and goodness will come your way.
Module 8
This module will teach you about Record Your Income. As mentioned before, when making a budget one of the most important steps is figuring out what your current financial situation is. You need to figure out the exact number of all income that you have. This can sometimes be a difficult process for people, especially those who are not good with numbers or have multiple forms of income to keep track of. If you are a person who is not sure of how to or has difficulties when trying to figure out your exact income, this chapter is meant for you. Do not feel overwhelmed! Yes, it may be a difficult process and be quite stressful.
Module 9
In this module, you will learn all about Make a List of Expenses First and Put them in Categories. The next step that you must take if you want to create a beneficial budget is to make a list of all of your expenses and put them into categories. Just like when you were making your list of income, you must include all expenses no matter how small you may think they are. The small things add up after a while and before you know it they can overrule your budget. This step may be a little bit more complicated than the previous one of listing your income. This is due to the fact that you will likely have many more forms or expenses than you will form on income.
Module 10
This module will teach you about Countdown & Adjust. While making your list of monthly expenses you likely made some very shocking discoveries. Were you spending more money each month than you thought? Do not worry if you were because this is quite common. Not that you have come to this realization it is time for you to begin thinking about if certain changes need to take place.
Module 11
In this module, you will learn all about Review Regularly. When you have finally constructed a complete budget for yourself it is important to make a hard copy of it. As a matter of fact, you may want to make several hard copies. This is because you need to look over your budget on a regular basis.
Method of Assessment:
Upon completion of the course, you will be required to sit for an online multiple-choice quiz based assessment, which will determine whether you have passed the course (60% pass mark). The test will be marked immediately and results will be published instantly.
Certification
After successfully completing the course, you will be able to obtain the certificates. You can claim a PDF certificate by paying a little processing fee of £2. There is an additional fee to obtain a hardcopy certificate which is £9.
