Typography From A to Z

Typography is one of the oldest art forms in the world, and one that has remained important even through our move from the print to the digital age. This is because you don’t need technical know-how master typography; instead, you need a keen eye for detail, a love of creating, and an appreciation of good design. If that sounds like you, then you’ve chosen the right course.

Your Typography Crash Course

• Understand typography fundamentals
• Apply typography principles to digital and print media
• Create outstanding text-based logos and designs
• Learn how typography is perceived by audiences/customers

Typography Fundamentals in a Flash

This course has been created for anyone who loves typography design; print designers, graphic and web designers, animators, sign writers, and many more. Whether you’re a beginner or an intermediate, you’ll pick up a comprehensive skillset through the 73 lectures and 6 hours of content that come with this course. You can use any publishing software to follow along with the instructor; Photoshop, Illustrator, InDesign or just about anything else you have a basic understanding of.

Each section the course includes its own walkthrough exercises so that you can put the skills you have learned to practical use. You’ll start off by learning all of the terminology regarding typography (tracking, leading, kerning) and font classifications, and then you’ll examine concepts like how fonts impact a message, and how fonts are used in different media like advertising, web, print, logos, and so on. Finally, you will cover the essentials of digital publishing before concluding.

By the end of this course, you have both a theoretical and a literal understanding of typography, from how it is used to where it used to why it is used, and of course you’ll gain a solid groundwork in the practical uses of typography too.

Tools Used

Adobe Illustrator: The standard software for graphics design, and where you will do the majority of your work. Create any kind of illustration or digital art your mind is capable of thinking up, with any kind of typeface effect too.

Adobe Photoshop: Used for editing and manipulating photographs and images, but also with plenty of scope for font and typefaces Improve colour, add special effects, remove blemishes, create your own images with font from scratch, and more.

Adobe InDesign: InDesign is a desktop publishing software application, usually used to create print media like posters, brochures, magazines, newspapers, books and signs (unlike Photoshop and Illustrator which are digital based). Usually the most popular Adobe tool among typographers.

What Will I Learn?

• Understand typography fundamentals
• Apply typography principles digital media
• Apply typography principles print media
• Create outstanding text-based logos and designs

Class Curriculum

1.Introduction

Preview

Course Introduction (5:55)

Preview

First typography exercise (8:54)

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Exercise walkthrough Part 1 (7:37)

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Exercise walkthrough Part 2 (9:36)

2.Vocabulary

Preview

Introduction to Vocabulary (0:58)

Start

Introduction to Kerning (6:34)

Start

Introduction to Tracking (3:37)

Start

Introduction To Leading -part 1 (5:10)

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Cleaning Up Paragraphs (6:20)

Start

Fonts V Typefaces (4:11)

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Introduction to Typography Tools (6:48)

Start

Manipulating Type with Illustrator (2:54)

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Manipulating Type with Photoshop (4:54)

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Manipulating Type with InDesign (5:06)

Preview

Vocabulary Recap (2:51)

Start

Vocabulary Quiz (3:01)

3.Classifications

Start

Introduction to Classifications (0:46)

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Standard Classifications Part 1 (7:16)

Start

Standard Classifications Part 2 (5:50)

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Classifications of Fonts Part 1 (9:48)

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Classifications of Fonts Part 2 (4:26)

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Classification Recap (7:08)

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Classification Quiz (5:47)

4.User Experience

Start

Intro to UX (1:00)

Start

How fonts Impact a Message (11:00)

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How user Perceive a brand and True Purpose Part 1 (9:40)

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How user Perceive a brand and True Purpose Part 2 (10:09)

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UX exercise (4:59)

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UX Exercise Walkthrough (6:09)

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UX recap (1:00)

5.Typography for Advertising

Start

App type Introduction (0:46)

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Print vs web (4:27)

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Point size of apps (5:19)

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Contrast (3:02)

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App font styles-weights (4:15)

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Font vs web assets (4:28)

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App Recap (1:11)

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App exercise introduction (1:44)

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App exercise walkthrough (3:38)

6.Adverts, web and print

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Type in ads introduction (1:03)

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How text makes the sell (5:42)

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Foreign languages (4:50)

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Balancing text and images (5:00)

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Web vs. print advertising (3:24)

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Web advertising exercise (3:01)

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Web advertising exercise walkthrough (4:45)

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Advertising Recap (1:22)

7.Typography for logos

Start

Logo introduction (1:02)

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Logo bonus lecture (4:50)

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Plain text logos (5:12)

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Altered Type Logos (8:02)

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Logo with graphics (4:24)

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Logo project introduction (4:04)

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Logo exercise walkthrough (5:46)

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Logo recap (1:04)

8.Print and type

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Type in print introduction (1:02)

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Understanding print mediums (6:50)

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Sending files to printer (7:48)

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Food Ad truck introduction (5:14)

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Food Ad truck walkthrough (6:48)

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Type in print recap (1:00)

9.Publishing

Start

Digital publishing intro (0:46)

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Preparing files for digital use (12:26)

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Digital publishing is a combination (3:30)

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Digital publishing exercise Introduction (2:47)

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Digital publishing exercise walkthrough (7:17)

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Digital Publishing recap (1:07)

10.End discussions

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Course Conclusion (2:05)

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Additional resources (2:17)

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Final Notes (2:07)

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Type Final Part 1 (1:13)

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Type Final Part 2 (9:46)

• Illustrators
• Graphic designers
• Web designers
• Print and layout desingers
• Sign writers

• No technical or design prerequisites
• Basic understanding of Photoshop, Illustrator or InDesign
• Alternative versions of the software may be used, but you will need enough knowledge of them to follow along with the instructor

Publisher/artist

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