Travel & Tourism

The travel and tourism industry is one of the fastest-growing industries, with new jobs being created every day. In the Travel & Tourism course, you will gain an in-depth understanding of the nature of the travel and tourism industry and the different roles in this sector. This diploma course is endorsed by ABC Awards – a regulated organisation that ensures professional, reputable certification for further education.

Whether you want to work in tourism marketing or hospitality and entertainment, this course will provide you with an in-depth understanding of job opportunities in this field, as well as the fundamental skills to fast track your career. Through case studies and practical exercises, our experienced tutor will teach you about the history of tourism, the growing importance of sustainability in tourism, top travel destinations, and much more.

Learning Objectives:

• Earn a recognised qualification to kickstart your career in the travel and tourism sector
• Demonstrate an in-depth understanding of the different types of travel tourism and tour operators
• Understand how to travel and tourism industry has developed in recent years
• Explore the role of travel and tourism organisations and their interrelationships
• Learn the differences in the tourism industry between the private and public sector
• Broaden your understanding of the differences between inbound, outbound and domestic tourism
• Gain in-depth knowledge of your career opportunities and career paths in this sector
• Develop essential customer service, presentation and hospitality skills
• Understand the importance of sustainability in tourism and explore sustainable developments and trends in this sector
• Learn how to utilise social media for marketing tourist attractions and destinations

Travel & Tourism

Course Outline

Module 1: An Introduction to Travel & Tourism

• What is ‘Travel And Tourism’?
• Types of Tourism
• Why Do People Travel?
• Travel and Tourism Component Industries
• Tourist Attractions
• Types of Tour Operators
• Tourism Development and Promotion
• Regulatory Bodies
• Ancillary Services
• Role of Travel and Tourism Organisations and Their Interrelationships
• Meeting Organisational Aims
• Providing Products and Services
• Environmental and Ethical Responsibilities
• Contributions to The Economy

Module 2: The Business of Travel and Tourism

• Travel and Tourism Business Environment
• Public Sector
• Private Sector
• Geography of Travel and Tourism
• International Travel and Tourism
• UK Travel and Tourism
• Types of Organisations in Travel and Tourism
• Inbound, Outbound and Domestic Tourism

Module 3: Marketing to the Traveling Public

• Decision-Making Process
• Information Seeking
• It’s All in The Details
• Foundations for Understanding Tourist Motivations
• Push And Pull Motivations
• Maslow’s Hierarchy of Needs
• The Travel Career Patterns
• The Psychocentric–Allocentric Model
• Segmenting The Tourism Market
• Putting Segmentation Knowledge to Work

Module 4: Characteristics of Travel and Tourism Organisations

• Business Structure and Control
• Vertically-Integrated Organisations
• Horizontally-Integrated Organisations
• Documentation for Business Set-Up
• Distribution of Profits
• Tax Returns And VAT
• Gain Competitive Advantage to Achieve Business Aims
• Providing Added Value
• New And Innovative Products and Services
• Total Quality Management (TQM)
• Providing Excellent Customer Service
• Training and Developing Staff
• Targeted Advertising and Promotion
• Innovative Pricing Policies and Modern Sales Techniques
• Integration and Consortium Membership

Module 5: Career Development within the Industry

• Careers In The Travel and Tourism Industry
• Front-Of-The-House
• Back-Of-The-House
• Entertainment
• Career Progression
• Training
• Factors To Consider
• Prepare For Employment in The Travel and Tourism Sector
• Personal Skills Audit

Module 6: Sustainable Tourism

• Why Should Tourism be Sustainable?
• History of Sustainable Tourism
• Tourism and The Sdgs
• Need for Sustainable Tourism
• Who are The Tourists?
• Trends in Sustainable Tourism
• Greater Interest in Experiential Tourism
• Efforts to Battle Nature Deficit Disorder
• Popularity of Nature-Based Travel
• Generational Changes

Module 7: Sociocultural Impacts of Travel and Tourism

• Promotion of Cross-Cultural Understanding
• A Force for World Peace
• Incentive to Preserve Culture and Heritage
• Promoting Social Wellbeing and Stability
• Commodification
• Frontstage and Backstage
• The Demonstration Effect
• The Relationship Between Tourism And Crime
• Factors Contributing to The Increased Likelihood of Sociocultural Costs
• Cultural and Behavioural Differences Between Tourists and Residents

Module 8: Environmental Impacts of Tourism

• Environmental Benefits
• Environmental Costs
• Environmental Impact Sequence
• ‘Permanent’ Environmental Restructuring
• Generation of Waste Residuals
• Tourist Activities
• Indirect and Induced Activities
• Ecological Footprinting
• Management Implications of Environmental Impacts

Module 9: Social Media and Tourism

• How Tourism Companies Can Benefit from Using Social Media
• Social Media and the Tourist’s Buying Journey
• Successful Social Media Marketing in The Tourism Industry
• Creating Great Content
• Engaging With Tourism Influencers And Experts

Module 10: Tourism and UK

• Britain's Visitor Economy Facts
• Inbound Tourism to The UK
• Repeat Visitors to The UK
• Outbound Tourism
• Destination of Outbound Visits
• Domestic Tourism
• Reasons for Domestic Trip
• Destination of Domestic Tourists
• Brexit and Tourism
• Challenges and Opportunities of Brexit

Requirement/Certification

Endorsed Certificate of Achievement

At the successful completion of the course, the learners can order an endorsed certificate by paying the accreditation fee of £108. There is an additional £10 postal charge for international students.

Certificate of Completion from Course Gate

At the successful completion of the course, the learners may order the Certificate of Completion from Course Gate (soft copy) by paying only £2. For the Printed hard copy of the certificate, the learners have to pay £9. There is an additional £10 delivery charge for international students.

This endorsed diploma in Travel and Tourism is ideal for those who are interested in a career in this sector and want to develop their skills and practical knowledge. Our online courses are specially designed for distance learning, offering flexible virtual classroom modules that you can study at your own convenience. There are no specific entry requirements for this course.

On successful completion of the course, learners will be able to demonstrate an excellent understanding of the tourism industry, travel marketing and the role of travel organisations, equipped with the industry knowledge to fast track their career. Related professions in this field include:

• Travel Sales Consultant
• Tour Guide/Operator
• Travel Agent
• Travel writer/Journalist

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