Skip to content

Top 25 Advertising KPIs of 2011-2012 E-Book

The KPI Institute

Summary

Price
£33.96 inc VAT
Study method
Online
Duration
Self-paced
Qualification
No formal qualification

Overview

  • Category: Research reports
  • Product ID: sK0128021
  • Publication date: November 1, 2012
  • File format: PDF
  • Download size: 12 MB
  • Pages: 76

Modern advertising was created with the innovative techniques used in tobacco advertising beginning in the 1920s, most significantly with the campaigns of Edward Bernays. As the economy expanded across the world, advertising grew with it.

The Top 25 Advertising KPIs of 2011 - 2012 report contains a thorough analysis on the most popular Advertising KPIs in 2011-2012, selected by the number of views they received from the smartKPIs community.

Course media

Description

About Advertising as a Functional Area

Advertising is a marketing intrument for communication, used to encourage and persuade the audience to adopt a desired behavior towards the organization and its products or services. Its main goal is to attract new customers and increase sales. KPIs focus on measuring the efficiency of advertising initiatives and campaignes and their impact on the public.

Advertising sub-categories on smartKPIs are:

  • Advertising Costs;
  • Audience Reach;
  • Advertising Impact;
  • Audience Exposure;
  • Advertising Revenues.

Highlights from the report

Top 25 Advertising KPIs of 2011-2012 offers an overview of the most popular KPIs for Advertising as a functional area, by combining input from the smartKPIs community with research and analysis from the editorial team. Some of the main sections are:

  • "KPIs … Naturally", an article that sets the context through a discussion on what is old and what is new in the use of KPIs;
  • An introduction to the custom KPI documentation form developed by the smartKPIs research team for documenting KPIs (with over 30 fields of data, making this the most thorough KPI documentation template in use today);
  • A list with the names of the Top 25 Advertising KPI examples in 2011-2012 on smartKPIs;
  • Among the most popular 25 KPI examples for Advertising in 2011-2012, top 3 is made of:

    - $ Cost per exposure
    - % Target Rating Points (TRPs)
    - $ Advertising expenditure

  • A detailed description of each KPI listed in the report, as documented in smartKPIs Premium (the premium content section of smartKPIs);
  • Comprehensive insights on Key Performance Indicators (KPIs) as performance measurement tools and a glossary explaining the most popular terms characterizing KPIs.

Questions and answers

Currently there are no Q&As for this course. Be the first to ask a question.

Ask a question

Reviews

Currently there are no reviews for this course. Be the first to leave a review.

Leave a review

Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
View all
Related searches: Online courses

Interest free credit agreements provided by Zopa Bank Limited trading as DivideBuy are not regulated by the Financial Conduct Authority and do not fall under the jurisdiction of the Financial Ombudsman Service. Zopa Bank Limited trading as DivideBuy is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, and entered on the Financial Services Register (800542). Zopa Bank Limited (10627575) is incorporated in England & Wales and has its registered office at: 1st Floor, Cottons Centre, Tooley Street, London, SE1 2QG. VAT Number 281765280. DivideBuy's trading address is First Floor, Brunswick Court, Brunswick Street, Newcastle-under-Lyme, ST5 1HH. © Zopa Bank Limited 2024. All rights reserved.