At the end of this course, students should be able to:
(1) understand the basic principles of copywriting;
(2) use the right words to make a copy or page memorable;
(3) effectively write letters and proposals;
(4) understand the nature and concept of advertising ;
(5) work with a variety of media to create effective copies; and
(6) write for marketing promotion purposes.
To achieve these goals, this course shall make use of interactive materials to present the concepts of the topics to be discussed. Assessments shall be done after the entire course to check for knowledge retention and understanding.
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Course Overview
- Unit 1 – Introduction to Copywriting
- How to structure any piece of writing
- How to hook your readers
- Unit 2 – Making the Words on Your Page Memorable
- How people read and the importance of pictures
- Typographical techniques that help words stick
- Unit 3 – Writing Effective Letters
- How to write emails and business letters
- How to balance formality with familiarity
- Unit 4 – Advertising
- Writing styles for different types of advertisements
- How to write an ad copy that sells
- Unit 5 – Working with the Media
- Where journalists work and what they do
- How to write news releases
- Unit 6 – Marketing Promotion
- How to write promotional copy and covering letters
- Tips on choosing promotional print
- Unit 7 – Proposals
- Writing effective proposals and the importance of signage
- Creating PowerPoint presentations and the impact of vehicle livery
Certificate
Upon successful completion of this course, students will be awarded an IOLEN Certificate of Achievement from IOLEN Accreditation. This should help validate their learning experience and skill, and can be used as a resume builder.
Course Format
This course is divided into several modules and is delivered online through our interactive learning management system. Students are given access to the learning portal where they can access the course 24/7. This gives them complete control over the pace of their learning while also enabling them to study from home, in their offices or from a laptop while travelling.
Course Duration
Normative or minimum period of study to complete this is 50 hours. Take note that this is only an estimate. The duration of completing the course still depends on the learner’s pace and ability to absorb information. Additionally, as the course is delivered online, learners have the options to divide and study the course in multiple session or go through it in one go.
Learners will be given full access to this course for 12 months from the date of enrolment. During this period, learners are given the flexibility to complete the course at any-time.
