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- Tutor is available to students
Strategic Marketing, Brand Management & Public Relations
<p>With the uncertain future of any business, it’s in the hands of marketers to make many complex choices from str
London Training For Excellence
Summary
Overview
This training course covers the essential branding and marketing strategies, enabling delegates to obtain the highest return on investment (ROI) from the Strategic Marketing Course participants will learn how to plan, implement and obtain the desired results from all Strategic Marketing and PR, while promoting their organisations’ products and services. Delegate will be able to apply the appropriate approach, structures, methods and techniques of PR within the rapidly changing media environment.
Description
The Strategic Marketing, Brand Management & Public Relations course is designed to cover the following modules:
Day 1 - Benefits of Strategic Marketing
- What is Strategic Marketing?
- Objectives and key elements of Strategic Marketing
- Importance, benefits and challenges of Strategic Marketing to your organisation
- Marketing positioning, market analysis and competitor evaluation
- The Marketing Mix - 4 Ps evolving into 7 Ps
Day 2 - Consumer and market research
- Advantages and disadvantages of 15 types of research
- Identify, analyse, segment and target appropriate markets according to common factors
- Create powerful, targeted and appropriate messages
- Maximise the mix of communication methods
- Behavioural economics and consumer behaviour theory in marketing
Day 3 - Brand Management
- What is a brand, its key characteristics and why do people buy a brand?
- Create, protect, enhance and maintain long-term brand value
- Evaluate and choose the most appropriate media and mix to promote the brand
- Defend your brand when it is under attack: top tips and traps to avoid
- Rebuild your brand after it has been undermined or discredited
Day 4 - Social media and multi-media
- Understanding the scope, power, complexity and immediacy
- Monitoring what is said, where and by whom
- Responding to feedback
- Pro-actively participating in social and multi-media
- Dos and don’ts
Day – 5 Issues and crises: PR to manage impact on the brand
- Anticipate potential sources of a crisis and mitigate the risks
- Appoint crisis leaders, teams and allocate resources required
- Create crisis plans for key eventualities
- Practice regularly for the crisis to minimise effect if it happens
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This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.