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Specialist Professional Diploma in Search Marketing (Accredited by Digital Marketing Institute)

Barnet and Southgate College

Summary

Price
£2,295 inc VAT
Finance options

Flexible, interest-free, part payment options available.
Study method
Online
Duration
12 months · Self-paced
Qualification
Specialist Professional Diploma in Search Marketing
Awarded by Digital Marketing Institute

Overview

Search marketing is an essential tool for successful businesses and organisations. This course, accredited by the Digital Marketing Institute, will give a complete understanding of search marketing and how search marketing can benefit your career or business.

Description

This Digital Marketing Institute accredited course will provide you with 10 modules that will assist you in becoming a search marketing professional.

  • An introduction to the key concepts of search engine marketing.
  • A look at the concepts relating to Search Engine Optimisation (SEO) and a look at the SEO setup.
  • Move on to SEO content and look at the importance of distributing relevant content marketing messages to enhance search traffic and engagement.
  • Complete a practical SEO strategy workshop to consolidate what was learnt in the SEO Setup and Content modules
  • Paid search including Google AdWords, how to track conversions and how to link to your analytics account.
  • Study display advertising campaigns from creation to optimisation and on to reporting.
  • Gain a thorough understanding of video advertising including video hosting and mobile platforms.
  • How to setup analytics and study its full range of features and capabilities.
  • A more in-depth study of analytics and learn how to analyse and deliver detailed conversion reports.
  • Strategy and planning. Learn how to devise a search strategy using the PROPEL model and discover the key components of successful social stategy and Return on Investment (ROI).

Who is this course for?

This course is for anyone who is looking to develop a marketing career, especially focusing on search marketing skills.

Requirements

There are no prerequisites for this course.

Career path

This course can help anyone who wants to take on a career in digital marketing and specialise in search marketing.

Questions and answers

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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