All lawyers need to market their services and create a business development plan which is actionable to create a pipeline for new clients into their firm. Never before has business development been more complex and more important to law firms.
Competition has increased and changes in tools available often make for a bewildering array of decisions to be made. How will you work out what works and what to avoid for your law firm’s marketing?
This course takes you through in 4 hours of easily digested marketing topics with practical steps and information you can use immediately. Formerly part of a CPD course for solicitors and barristers this new 2016 version takes you through all of the following topics.
The perfect Client – how in depth profiling creates higher value retainers
Audiences – how to reach your client base and what tools to use
Retention and legal programmes – maximise revenue from each client both current and historic
Tools and Resources – What to use for competitive advantage
Strategy – What your business needs and who needs to be involved
Each of the segments breaks down into easy to follow steps any practice can implement quickly so is suitable for both lawyers and senior admin staff alike.
With some of the tools like Twitter and Facebook advertising we also show you how to make the most of your campaigns and to ensure your budget goes to secure leads. We also show you how to convert leads using automation to qualify the prospective client and save your time.
Practice managers
Sole practitioner solicitors
Small partnerships of solicitors' firms
PC or laptop and ability to use basic search and microsoft functions (Word and excel)
Solicitors business development
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