Pitman Training Essex and Suffolk
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Using Social Media for business brings new challenges and requires a considered approach. There are many do’s and don’ts to be aware of and this course looks at how to get the best from the various social media tools and create an effective, successful social media campaign from a business perspective. Once you’ve seen how you can use it to build connections, network online, promote your company and research your industry, there’ll be no stopping you!
Module 1: What is social media and what are the benefits? Why use social media? What worries you and excites you? Taking a strategic approach.
Module 2: A review of how social media marketing fits in to current marketing activities.
Module 3: The reasons for using social media. Identifying social media audience groups. Understanding keywords.
Module 4: You will look at a range of social media channels including blogs, newsletters, niche tools, LinkedIn, Twitter, facebook, Pinterest, Instagram, Google+, videos, podcasts, images, forums, social bookmarking, mobile and other content.
Module 5: You will think about what you are going to say on social media – the content, choosing content or relationship marketing, content ideas, creating a content plan, re-using content.
Module 6: Look at what resources are needed to carry out the social media? A social media policy, the risks of social media and crisis management.
Module 7: Measurement of social media activities to ensure a return on investment.
Module 8: Creating a social media strategy. Best practice for social media.
Who is this course for?
This will help anyone who wants to take on the social media activities for a business.
Develop world-class digital marketing skills with our Certified Digital Marketing Professional programme.
Questions and answers
Certificate of completion
Hard copy certificate - Included
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