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Social Media Strategy for Business

Classroom based course with study materials and tutor support included

Pitman Training Essex and Suffolk


£359 inc VAT
Study method
1 day · Part-time or full-time
No formal qualification
15 CPD hours / points
  • Certificate of completion - Free
Additional info
  • Tutor is available to students

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Location & dates

4 Bloomsbury Square
Central London
United Kingdom
Pitman Training - Chelmsford
2 St Johns Court, Moulsham Street
United Kingdom


Using Social Media for business brings new challenges and requires a considered approach. There are many do’s and don’ts to be aware of and this course looks at how to get the best from the various social media tools and create an effective, successful social media campaign from a business perspective. Once you’ve seen how you can use it to build connections, network online, promote your company and research your industry, there’ll be no stopping you!


15 CPD hours / points
Accredited by The CPD Standards Office


Module 1: What is social media and what are the benefits? Why use social media? What worries you and excites you? Taking a strategic approach.

Module 2: A review of how social media marketing fits in to current marketing activities.

Module 3: The reasons for using social media. Identifying social media audience groups. Understanding keywords.

Module 4: You will look at a range of social media channels including blogs, newsletters, niche tools, LinkedIn, Twitter, facebook, Pinterest, Instagram, Google+, videos, podcasts, images, forums, social bookmarking, mobile and other content.

Module 5: You will think about what you are going to say on social media – the content, choosing content or relationship marketing, content ideas, creating a content plan, re-using content.

Module 6: Look at what resources are needed to carry out the social media? A social media policy, the risks of social media and crisis management.

Module 7: Measurement of social media activities to ensure a return on investment.

Module 8: Creating a social media strategy. Best practice for social media.

Who is this course for?

This will help anyone who wants to take on the social media activities for a business.


No prerequisites

Career path

Develop world-class digital marketing skills with our Certified Digital Marketing Professional programme.

Questions and answers


Certificate of completion

Hard copy certificate - Included


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What does study method mean?

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.