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Social Media Marketing Diploma Course

Centre of Excellence


£49 inc VAT
Study method
Access to content
Lifetime access
No formal qualification
150 CPD hours / points
  • Certificate of completion - Free
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This comprehensive 2 part course will teach you everything that you need to know about building your online presence using social media, how to grow your business and your customer base fast.

The course comprises of 2 parts:

Part 1: Social Media Diploma Course

Part 2: Social Media for Business

Plus an extra bonus 'Social Media Domination' insider guide to growing your business fast online.

Since the inception of the web there have been huge changes in how media is consumed and produced. At the forefront of this media evolution is social media – a participatory phenomenon that is no longer being used by the few but by the many, and should be considered an integral part of any businesses’ digital marketing strategy.

This online course in Social Media Marketing, is designed to simplify and demonstrate the many new channels of marketing, advertising and communication that make up the Social Media.

Our online social media course will give you an understanding of the shifts in media that have been occurring; show the depth and breadth of social media, some of the technologies behind it and what makes media ‘social’; examine why it’s important to understand this network economy; and how your business or brand can begin putting together a strategy for integrating it into areas such as marketing, product development and customer services.



Certificate of completion

Digital certificate - Included


150 CPD hours / points
Accredited by The CPD Certification Service


What You’ll Learn:

Training Course Objectives:

Introduction to Social Media

What the course is all about and how it ought to be used.

Social Media Marketing

What is social media? Why it is important to business? How social media is changing the way we do business and communicate with the audience? Types of social media platforms. How it fits in the marketing funnel? How it impacts online sales and heightens the purchase intent of customers in offline sales? How to promote your business on different platforms – Facebook, youtube, twitter, google+, linkedIn and blogs.

The Marketing Part of Social Media Marketing

Define your marketing goals (sales, increasing awareness, building community, etc.), Define your outcomes (video views, facebook likes, comments, sales, etc.,), lead generation, lead conversion, customer follow-up, marketing campaign design, plan for marketing for each platform, calculating return on investment, consistent branding across all channels, capturing social proof through testimonials

Content drives everything on social media

planning content that is delivered regularly across social media platforms, content creation strategy, achieving thought leadership in your domain, becoming a credible resource for information in your domain, writing blogposts, facebook posts, tweets, white papers, and stuff, content creation strategy

Facebook marketing

Branding your page, Reveal tab, Free offers, Types of content, Running competitions and engaging your prospects, identifying target audience, writing an effective facebook ad, capturing likes, ROI calculation

YouTube Marketing

Branding your channel, planning videos, good video promotion strategies, best practices; designing, launching and managing video marketing campaigns on YouTube

Google+ marketing

Branding your page, sharing content, making the most of google plus; Designing, launching and managing marketing campaigns on Google+

Blogs and Microblogs

Marketing and managing through blogs like wordpress, twitter, promoting offers through tweets, staying engaged through twitter


promoting your business to people who will promote your business, attracting best talent

Putting it all together

How these platforms form one seamless whole, managing your reputation on social media, social media policy, best social media marketing guidelines

This course is online. Our online courses materials are delivered direct to your email inbox. Our online courses are exactly the same as the classroom version, but include a range of supporting study material.

Social Media Marketing Diploma Course

This online course in Social Media Marketing, is designed to simplify and demonstrate the many new channels of marketing, advertising and communication that make up the Social Media.

Course Contents:

  • Social Media Diploma Course - Part 1
  • Introduction.
  • Why Social Media Marketing?
  • Develops Relationships
  • Builds Trust
  • Instant Feedback
  • Easy to Integrate
  • Share-ability!
  • Pure Marketing
  • Is Social Media Marketing Your Thing?
  • Google+ (plus)
  • Why Google Plus?
  • Widgets
  • Google Plus Statistics
  • Directories
  • Extensions
  • Why Do You Need Them?
  • YouTube
  • Top 5 YouTube Tools for Businesses
  • Viral Video Chart
  • YouScrobble
  • TubeSpy
  • Orbit Downloader
  • Why Video Marketing?
  • Twitter
  • Why Use Twitter?
  • A Market Research Tool
  • A Free News Agency
  • Customer Satisfaction Guaranteed
  • Brand Association Opportunities
  • Make Sales on Twitter .
  • SocialBro
  • TweetReach
  • Buffer
  • TwentyFeet
  • URL Shortener
  • Is Twitter Marketing For You?
  • Pinterest
  • Benefits of Using Pinterest as a Marketing Platform
  • Traffic Generation
  • Consumer Insights
  • Build Connections
  • Develops Inspiration
  • For Recruitment Purposes
  • How to Use Pinterest for Marketing?
  • Using Analytics
  • Linking Back to CTA Pages
  • Consistency Matters
  • Best Pinterest Tools
  • SpinPicks
  • Pinterest on Facebook
  • Pinterest Analytics
  • Pin Expansion
  • Email Signature Pinterest
  • LinkedIn
  • Benefits of LinkedIn Marketing
  • Finding Clients and Services
  • Expert Advice
  • Promote Your Website or Blog
  • Recommendations and Endorsements
  • LinkedIn and Search Engine
  • Optimisation
  • Advertising Made Easy
  • Best LinkedIn Tools
  • The Linkulator
  • WebMail or Mail Client Import
  • LinkedIn Answers
  • RSS Feeds
  • FiveHundredPlus
  • Rapportive
  • Facebook
  • Why Use Facebook for Marketing?
  • Building Connections
  • Brand Awareness
  • Free Advertising
  • Events Announcement
  • Pulling in Customers.
  • Facebook Marketing Tools
  • Crowd Factory
  • Wildfire Interactive
  • Hootsuite
  • SocialMotus
  • Edgerank Checker
  • Future of Facebook
  • Conclusion.

Part 2: Social Media for Business Manual

1. Social Media Marketing

2.Types of Social Media Platforms

Social Media Marketing

Impact of Social Media in Sales

3. Social Marketing Process

Defining Social Media Marketing Objectives

Defining social media metrics

Lead lifecycle in Social Media Marketing

Consistent Branding

Social Testimonials

4. Content Drives Everything

Content Creation Strategy

Content Calendar

Writing Blog Posts

Writing Guest Posts

Writing Facebook Posts

Writing Tweets

Writing Whitepapers

5. Facebook Marketing

Branding Your Page


Facebook GroupsWhat to publish in Facebook?

Privacy of fans

Getting “Like”s

Facebook Ads

Facebook Apps

ROI of Facebook investment

6. YouTube Marketing

YouTube channel

Planning Videos

Promoting Videos

Video Marketing Campaigns

7. Google+ Marketing

Branding your Google+ page

Circles of customers

Questions and answers

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