Social Media Fast Track Course (2-Day Classroom)

This course covers absolutely all aspects of social media marketing that would be required in any sales, marketing or business development role in today’s business world!

It is ideal for current digital marketers to take their knowledge to the next step and is ideal for those already involved in digital marketing in the commercial sense.

2 day intensive course only £849 plus VAT

Digital marketing has evolved from a peripheral element of organisational marketing to one which is at the hub of customer-centric communications in an increasingly multi-channel environment. Our qualification will ensure you are equipped to deal with this shift and make the most of the new business opportunities to offer. In addition, you will understand be able to apply the tactics needed to create, run and measure a customer-centric social media strategy. Implementing our social media strategy can increase your social network by 100% and engagement by 100%By creating social media strategy you can then control and manage your time more effectively and in turn get more from your social media marketing.

Day 1

There are ten modules in this program:

1. Social Media Marketing & Current Social Landscape
2. Facebook
3. Twitter
4. LinkedIn
5. All other relevant social networks
6. YouTube
7. Content Creation
8. Content Outreach
9. Future Trends
10. Social Media Strategy & Planning

Day – 2

The second section of the course covers the practical implementation, management of what you have learnt on Day 1 and is hosted as an interactive Creative workshop

Strategy & Planning The Strategy and Planning module is the cornerstone module of the program. It ties together the previous modules and introduces the Digital Marketing Institute’s 3i methodology to planning and implementing a social media strategy.

Content Creation This module introduces you to the concept of engaging and acquiring customers through the creation and sharing of media content. You will understand the value of social amplification and what makes content shareable within networks.

Content Outreach The Content outreach module introduces you to the concept of content seeding and how to use content effectively through social platforms to achieve maximum results from it. You will also understand paid promotion and its value.

You will learn;

• How to create engaging content such as: video, photos, images, infographics, animated presentations yourself!!!!
• Designing high impact social media profiles and pages
• Creating Ad campaigns
• Create landing pages that convert to leads
• How to perform and record results of your social media marketing audit (including competitor analysis)
• How to create a social media strategy using our planning template
• How to record metrics aligned to your own business goals using our template
• Using social campaign results to improve lead generation and conversion going forward
• Case studies and proven strategies to inspire!

This course is designed for those wanting to work in marketing or marketing professionals who want to specialise knowledge & understanding of what digital marketing is & how it relates to the marketing industry & turn that knowledge into successful marketing strategies.