Skip to content

SEO Standard or Advanced

Our SEO training courses will deliver the knowledge you need to increase your inbound traffic from search engines.

JELLYFISH

Summary

Price
£598.80 inc VAT
Study method
Online + live classes
Duration
7 hours · Full-time
Qualification
No formal qualification
CPD
1 CPD hours / points
CPD What's this?
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

Overview

Learn to run a successful SEO campaign and identify quick wins that will help your site to rank higher and increase your traffic from search engines.

By the end of this intensive one-day course you’ll have a thorough understanding of SEO fundamentals including technical considerations, page optimisation and link building. The course is ideal for beginners, or those looking to brush up on their skills and keep the right side of the latest Google webmaster guidelines.

CPD

1 CPD hours / points
Accredited by The CPD Certification Service

Description

What will I learn?By the end of our Standard course you’ll be able to:

  • Implement your first SEO campaign for your website
  • Understand how search engines work including key Google algorithm changes
  • Undertake keyword research and analyse competitor websites
  • Understand SEO considerations for servers and web hosting
  • Understand the fundamentals of onsite seo and best practice for optimising page content
  • Recognise the importance of link building and off-site optimisation for SEO
  • Use key SEO tools including Google Search Console

Why should I take this course?This course is accredited by CPD and has been designed for professionals looking to gain an understanding of SEO basics and Google best practice. Perhaps you’re starting a new role in digital or content marketing or need to have SEO knowledge as a secondary part of your job. By attending this course it will contribute to 7 hours of your CPD learning hours.Course OverviewIntroduction to SEO

  • Key terminology, technology and Google algorithm updates
  • Understanding the Google SERPs
  • Typical SEO KPIs & benchmarking tools
  • How search engines work
  • Key ranking factors

Research for SEO

  • Keyword research, selection and prioritisation
  • Landscape and competitor analysis

Onsite SEO

  • Technical SEO basics
  • Information architecture
  • URL structures
  • Navigation and internal linking policies
  • Page titles
  • Meta descriptions
  • Heading tags
  • SEO friendly copywriting and page design
  • Image naming conventions, alt and title tagging

Offsite SEO

  • Building domain authority
  • Link building and online PR
  • Follow and no-follow backlinks
  • Link earning techniques

Questions and answers

Reviews

Currently there are no reviews for this course. Be the first to leave a review.

Leave a review

Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
View all
Similar subjects: SEO, Marketing
Related searches: Online courses