SEO (Search Engine Optimization)
Self-paced videos, Lifetime access, Study material, Certification prep, Technical support, Course Completion Certificate
Uplatz
Summary
- Reed courses certificate of completion - Free
- Uplatz Certificate of Completion - Free
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Overview
Uplatz offers comprehensive training on SEO (Search Engine Optimization). This is video-based online course (self-paced training). You will be awarded Course Completion Certificate at the end of the course.
Quick SEO tips, strategies and practical implementation steps for your business.
SEO is the abbreviation for Search Engine Optimization. In basic terms, it refers to the process of upgrading your website in order to boost its exposure when consumers use Google, Bing, and other search engines to look for items or services linked to your business. The higher your pages' exposure in search results, the more likely you are to draw attention and attract new and existing clients to your company. Bots are used by search engines like Google and Bing to crawl the web, moving from site to site, collecting information about those sites, and indexing them. Consider the index to be a big library where a librarian may pull up a book (or a web page) to assist you in finding what you're looking for.
Search engine optimization, or SEO, is a collection of techniques for improving the look and positioning of web pages in organic search results. Because organic search is the most common way for people to find and access online material, an effective SEO plan is critical for increasing the quality and quantity of visitors to your site. Building content to increase your rankings is what on-page SEO is all about.
This entails, among other things, inserting keywords into your pages and content, generating high-quality material on a regular basis, and ensuring that your metatags and titles are keyword-rich and well-written. Off-page SEO refers to optimization that takes place outside of your website, such as obtaining backlinks. Building relationships and providing information that people want to share are both part of this equation. Though it takes a significant amount of effort, it is critical to SEO performance.
The practice of boosting your website's exposure on prominent search engines like Google and Bing is known as Search Engine Optimization (SEO). This certification course will teach you all you need to know about SEO, including website optimization, link building, keyword research, and more. You'll learn about the importance of keywords in SEO, how to find out what people are searching for online and how frequently, and how to choose the best SEO keywords. You'll also learn about what you can do to prepare your site so that it has the best chance of ranking well. You'll also learn about structured data markup, which is a method of informing search engines about what the material on your sites truly represents — things, software, reviews, and people.
This Specialization will teach you how to optimize website content for the highest search engine ranking possible. You'll learn the theory behind Google search and other search engine algorithms, as well as practical, real-world skills like on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies that you can apply to a career in digital marketing or online content development. Because each course builds on the abilities learned in the preceding one, we recommend taking the courses in the sequence they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.
Course Outcomes
- On a webpage, do a competitive analysis.
- Create a sound strategy for building a productive and successful client relationship.
- Create relationships with influencers and collaborate with them, then evaluate the statistics to discover which material receives the most shares.
- Prepare a final report including your results and SEO suggestions, and give them to your customer.
- For both desktop and mobile, get a Page Speed Insights score of up to 100.
- Learn the skills you'll need to optimize your website for Google, Bing, and Yandex.
- Faster indexing by search engines
- Improve your website's user experience - a future SEO factor
- Reduce the bounce rate of your website visitors and increase the amount of time they spend on your site.
- Learn how to use the greatest free SEO tools available on the internet.
- Utilize the chosen transactional / informational long tail keywords to drive targeted visitors to your website.
Curriculum
Course media
Description
SEO Course Curriculum
- What is SEO and why is it necessary for your business
- On-page SEO elements. How to apply simple yet powerful on-page SEO steps on your website
- Quick wins for on-page SEO
- Off-page SEO elements. How to apply simple yet powerful off-page SEO strategies for your website - content, keywords focus, media, creative, and more
- Quick wins for off-page SEO
- SEO Analytics - regularly track the results from your SEO efforts and make powerful decisions based on that
- What is Google Analytics and how to use it for your SEO strategy
- Google Webmasters and how to use it
- Google My Business and how to use it
- Google testmysite tools
- Practice sessions
- Introduction to Google Ads
In this SEO course, you'll also learn how to "submit" your site to search engines, how to deal with search directories, and how to use Webmaster accounts, specifically Google Search Console. You'll also learn about the most difficult aspect of search engine optimization: obtaining connections from other websites that lead back to yours. By the conclusion of this course, you'll have a basic understanding of SEO and be able to optimize your own site or monitor SEO agencies to guarantee the job is done correctly.
Who is this course for?
Everyone
Requirements
Passion and determination to achieve your goals!
Career path
- SEO Analyst
- Digital Marketing Executive
- SEO Specialist
- Web Analyst
Questions and answers
Currently there are no Q&As for this course. Be the first to ask a question.
Certificates
Reed courses certificate of completion
Digital certificate - Included
Will be downloadable when all lectures have been completed
Uplatz Certificate of Completion
Digital certificate - Included
Course Completion Certificate by Uplatz
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This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
