11 high-quality and relevant video-based Courses with 49+ hours of well designed, well-crafted study materials on SEO, SEM, Page Optimization, Conversion Rate Optimization (CRO), Google Analytics, Google Adwords, Digital Marketing, Display Advertising, Email Marketing, Local SEO, Marketing Tools, Negative Key words, CPM, Adgroups, Conversion Tracking, Re-Marketing, Video Analytics. Learn by doing. Verifiable Certificate of Completion for Courses. Full Lifetime Access.
An SEO specialist researches and analyzes the trends and best practices online to develop and implement strategies that improve search results. Learn the basic to advanced concepts of Search Engine Optimization (SEO) and its usefulness in various Digital Marketing Activities.
Search Engine Optimization refers to optimizing websites and online content so that they get indexed properly by search giants like Google and Bing so that when an user queries any data on Google or Bing the relevant optimized page should turn up in the first page of Google or Bing. This optimization process may include re-writing the code and content of a website and it even may include changing the hierarchy of the website and content tree to make it more Search Engine Friendly.
Search Engines index billions of sites and reproduces fetched results on certain algorithms and these Algorithms are closely guarded secrets by the Search Giants. Understanding these Algorithms by reading guidelines as published by Search Engines and evaluating the results page of Google and Bing on specific keyword terms and then analyzing pages which the engines showcase first in the results page gives the Search Engine Optimization industry to build an idea of the Algorithms that have been used by the Search giants. These Algorithms keep changing so any person who has to do business online must keep on upgrading ones knowledge base on SEO time to time.
SEO is a field of study and profession that can not only help professionals who are attached to the online marketing world but understanding of it is essential for small to medium to large businesses also. SEO is a field of study in the 21st century that no one can choose to ignore and prosper in any field of work now a days.
Knowing SEO has many fold advantages both in the Service and Business Sector. It will help you to explore the already matured industry of Search Engine Optimization, which is a service which every business needs. If you do not want to become a SEO professional but want to use the Internet to develop your business or business idea or even say rally for a cause then learning SEO will help you to correctly position your page and message to the first few pages of Google and Bing and other Search Engines. So SEO will help you reach a larger user base with the help of Landing Page Optimizations and Overall Site wide Implementations of SEO concepts.
The concepts that you will learn in this program will directly help you to grow your business and work online by helping you to get higher traffic for your pages that you have worked so hard for. Search engines are like internet library indexes and it’s the work of SEO to make the pages be ready for better and higher ranking on search result pages that a consumer sees. So it’s something that will help you throughout your professional career. You though have to keep on learning and upgrading your knowledge base as Search engine Algorithms keep on changing and old methods over time becomes obsolete. So it’s very important for you to keep on learning.
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