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Secret Sauce of Great Writing

Ex-Wall Street Journal Editor Teaches How To Make Your Blogs, Books & Business Writing Sparkle

Shani Raja


Study method
Online, On Demand What's this?
0.8 hours · Self-paced
No formal qualification
  • Reed Courses Certificate of Completion - £10

3,246 students purchased this course

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Do you dream of leaving your office job and making your mark on the world by writing a wildly popular book or creating a magnificent blog read by thousands—if not millions—of people? Do you wish you were able to write business reports, sales emails, website copy, cover letters or college essays with supreme confidence?

Then imagine what it would be like if you could write with the style and flair of journalists on top newspapers such as The Wall Street Journal and The Economist.

This course teaches you how to upgrade your business writing, blog writing and copy writing skills to that kind of level extremely fast. It is taught by Shani Raja, formerly an editor for The Wall Street Journal and a writer for The Economist, the FT, Dow Jones and Bloomberg News.


0h 47m
    • 1: Why Write Better Preview 03:33
    • 2: The Secret Sauce 02:04
    • 3: The Four Ingredients 01:59
    • 4: How I Discovered The Secret Sauce 02:55
    • 5: Secret+Sauce+WorkbookUPDATE+ 03:00 PDF
    • 6: The Power Of Simplicity 06:09
    • 7: Simplicity Exercises 02:11
    • 8: The Power Of Clarity 05:55
    • 9: Clarity Exercises 01:55
    • 10: The Power Of Elegance 05:08
    • 11: Elegance Exercises 01:41
    • 12: The Power Of Evocativeness 02:23
    • 13: Evocativeness Exercises 01:20
    • 14: Tip Of The Iceberg 03:01
    • 15: Final Thoughts 00:59
    • 16: Key-Lecture-Summaries 02:00 PDF

Course media


In this course, the ex-journalist Shani Raja introduces students to the four key ingredients of exceptional writing:

  1. Simplicity
  2. Clarity
  3. Elegance
  4. Evocativeness

In as little as an hour, you'll know exactly how to apply this "secret sauce" to your own writing—putting you way ahead of other writers in your field, industry or profession.

The first three ingredients—simplicity, clarity and elegance—respectively make your writing punchy, crisp and graceful. Evocativeness is the fourth quality that makes your prose stimulating.

When you know how to put those four ingredients together, your writing will become truly outstanding. Indeed, it's the precise formula Shani used to edit articles enjoyed by millions of people worldwide.

Perhaps you feel your writing is too weak to get noticed or make an impact. Maybe you've struggled to figure out how to improve it, or even to know where to begin. Don't worry. This course will reveal the writing tactics of world-class editors in a well structured and easy-to-follow format.

You will find that as soon as you incorporate those four ingredients into your writing, you'll begin to see a seismic shift in the impact of your words and sentences.

Who is this course for?

  • The course will interest professionals keen to upgrade their writing skills to enhance their careers, or businesses that wish to sharpen up their corporate communications
  • Blog, book and business writers who want to craft their prose to make it look more slick and professional
  • Marketers, communications professionals and other copywriters


  • A computer for doing writing and editing exercises


Reed Courses Certificate of Completion

Digital certificate - £10

Will be downloadable when all lectures have been completed


Course rating


Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

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