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Search Engine Optimisation course (SEO)


Learning People

Summary

Price
Enquire to get more info on pricing
Study method
Online
Duration
30 hours · Self-paced
Qualification
No formal qualification

Overview

If you are looking to prove your competence in search strategy, with discipline in SEO, PPC and analytics, then the Professional Diploma in Search Marketing is for you. Search Engine Optimisation focusses on gaining visibility on search engine results and is a valuable tool in any digital marketing professional's arsenal.

Course media

Description

What you can expect from a course with the Learning People:

  • Dynamic learning

    Learn the latest tips, techniques and tools through engaging lectures, practical exercises, slides and learning resources.

  • Enhance your career

    Syllabus is delivered by industry experts and validated by leading digital giants such as Microsoft, Google, PayPal and Facebook.

  • Lucrative career path

    The average wage for search marketing professionals is £40,000 so it's a financially rewarding choice to make in your career.

What you'll learn:

  • SEO setup
  • SEO content
  • SEO workshop
  • Pay per click advertising โ€“ search
  • Pay per click advertising โ€“ display networks
  • Pay per click advertising โ€“ video
  • Google analytics โ€“ setup
  • Google analytics โ€“ applied
  • Search marketing strategy and planning

Who is this course for?

Professionals responsible for the planning, execution or measurement of search marketing campaigns, search engine specialists, search advertising and optimisation professionals, or anyone who would like to pursue a career in this area.

Requirements

No formal prerequisites

Career path

Upon completing the Professional Diploma in Search Marketing from the DMI you will be able to pursue many digital career paths, including becoming a:

  • PPC Executive
  • PPC Manager
  • Marketing Manager
  • Performance Marketing Manager

With a current average salary of £37,500 and plenty of job opportunities - search marketing offers a great career path.

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