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Search Advertising: Strategies for Maximum Impact

All you need to know about Advertising | Include Free PDF Certificate & Tutor Support

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Summary

Price
£12 inc VAT
Study method
Online, On Demand What's this?
Duration
1.9 hours · Self-paced
Qualification
No formal qualification
Certificates
  • Reed Courses Certificate of Completion - Free
Additional info
  • Tutor is available to students

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Overview

Explore the dynamic world of Search Advertising and its potential for driving impactful marketing campaigns. This comprehensive course delves into the nuances of effective advertising strategies within search engines. Whether you're a marketer looking to enhance your skills or a business owner aiming to amplify your online presence, this course is designed to equip you with the strategies needed for maximum advertising impact.

Learning Outcome: Upon completing this Search Advertising course, participants will:

  • Understand the fundamentals of Search Advertising and its importance.
  • Learn the intricacies of Google Ads and Microsoft Advertising.
  • Master keyword research and bidding strategies for optimal results.
  • Design compelling ad campaigns to achieve marketing objectives.
  • Continuously optimize and analyze advertising campaigns for maximum impact.

Certificates

Reed Courses Certificate of Completion

Digital certificate - Included

Will be downloadable when all lectures have been completed.

Curriculum

11
sections
16
lectures
1h 54m
total

Course media

Description

Discover the art and science behind Search Advertising with this comprehensive course. From demystifying the Google Ads auction process to deciphering keyword match types, this course empowers participants with the knowledge and skills to create impactful search advertising campaigns. Whether you're aiming to drive traffic, generate leads, or boost brand awareness, this course equips you with strategies to make your advertising efforts count.

Course Curriculum:

  • Module 1: Introduction to Search Advertising

    • Definition and significance of Search Advertising.
    • Anatomy of a search internet ad.
    • SEO vs SEM: Understanding the differences.
    • Navigating the Search Engine Results Page (SERP).
    • Balancing organic and paid search results.

  • Module 2: Understanding Google Ads

    • Introduction to Google Ads: Structure and components.
    • Crafting effective campaigns: Budget, targeting, and goals.
    • Ad group creation: Structure and strategy.
    • Exploring Google Ads networks: Search and display.

  • Module 3: Google Ads Formats and Features

    • Overview of Google ad formats: Text, shopping, and images.
    • Harnessing the power of ad extensions.
    • Mobile-first ad design: Best practices.
    • Dynamic search ads: Benefits and use cases.
    • Targeting with ad scheduling and geo-targeting.

  • Module 4: Keyword Research and Match Types

    • Role of keyword research in Search Advertising.
    • Utilizing Google Keyword Planner for research.
    • Unpacking keyword match types: Broad, phrase, exact, and negative.
    • Strategies for selecting impactful keywords.
    • Leveraging long-tail keywords in campaigns.

  • Module 5: Lead Generation, Traffic, and List Building

    • Navigating lead generation in Search Advertising.
    • Strategies to drive targeted traffic with search ads.
    • List building techniques: Creation and management.
    • Unveiling the role of landing pages in lead generation.
    • Tracking conversions for lead generation campaigns.

  • Module 6: Marketing Objectives and Strategy in Search Ads

    • Setting clear marketing objectives for advertising.
    • Crafting an effective search advertising strategy.
    • Balancing brand awareness, consideration, and performance marketing.
    • Strategies for driving sales and leads.
    • Iterative optimization for ongoing campaign success.

  • Module 7: Ad Groups and Keywords in Search Ads

    • The significance of structured ad groups.
    • Best practices for crafting impactful ad groups.
    • The pivotal role of keywords in ad groups.
    • Strategies for ad group management and optimization.
    • Analyzing ad group performance and generating insights.

  • Module 8: Creating and Monitoring Search Ads

    • Step-by-step guide to crafting compelling search ads.
    • Crafting captivating ad copy: Headlines and descriptions.
    • Monitoring and analyzing ad performance.
    • Iterating and optimizing search ads for maximum impact.
    • Unveiling the importance of Quality Score in ads.

  • Module 9: Microsoft Advertising: A Google Ads Alternative

    • Exploring Microsoft Advertising: Benefits and distinctions.
    • Creating campaigns and ad groups within Microsoft Advertising.
    • Embracing ad formats and features in Microsoft Advertising.
    • Mastering keyword research and targeting.
    • Optimizing and analyzing campaigns in Microsoft Advertising.

  • Module 10: The Google Ads Auction and Bidding Strategies

    • Decoding the Google Ads auction process.
    • Unraveling the mechanics of keyword bidding.
    • Automated vs. manual bidding strategies.
    • Fine-tuning bids for devices, locations, and schedules.
    • Leveraging search terms reports for bid optimization and refining negative keywords.

Who is this course for?

This Search Advertising course is designed for:

  • Marketers seeking to enhance their Search Advertising skills.
  • Business owners aiming to elevate their online presence.
  • Individuals interested in exploring the intricacies of digital advertising.

Requirements

This Advertising Training does not have any prerequisites or formal requirements.

Career path

Taking Advertising Course will open up a variety of career options for you.

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

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An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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