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Sales Certification Level 2

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£99 inc VAT
Or £33.00/mo. for 3 months...
Study method
15 hours · Self-paced
No formal qualification
15 CPD hours / points
Additional info
  • Tutor is available to students

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15 CPD hours / points
Accredited by The CPD Certification Service


Sales Certification Level 2

As a business owner, ensuring that your product or service is on the market and is ready for sale is as important as the people who are selling it. The Level 2 Sales Certification is an excellent step in the right direction, as it has been designed to enhance the required sales techniques, in order to maximise profits and build your business.

This certification is great for both new sales staff and those who are in need of a refresher course.

What’s Covered in the Course?

Throughout the 19 modules included in this certification programme, you and your staff will learn a series of techniques and sales strategies, such as:

Understanding sales psychology, focusing on buyer and seller motivation and the history of professional sales;

How to develop sales skills, things to avoid, identifying weak spots and how to improve on them;

Goal-setting - why it’s important and how to create a sales plan that is achievable;

The selling process, including the steps that lead to a successful sale and the importance of this process;

The importance of generating leads, how to find and make use of leads and cold calling;

Sale preparation, such as how to prepare, why it’s important and how to put the sales steps into motion;

Sales proposals and the perfect pitch, which focuses on how to write a proposal, how to deliver it and what to avoid;

The art of negotiation;

How to overcome objections and turn things around;

An overview of effective closing, from knowing when it’s the right time to what to do afterwards;

Post-sale maintenance, building the relationship with the customer, follow-up and how to gain future business;

The role of technology in sales - what mistakes to avoid and what these tools can do, in order to improve the outcome;

Sales management, including how to lead a sales team, dealing with problem employees and how to enhance a seller’s strengths.

What are the Benefits of the Course?

The course materials aren’t the only beneficial aspects of this programme. Some of the other advantages that you’ll see, after completion of the Level 2 Sales Certification are:

Ease of access – it can be completed anywhere that your staff are, meaning that they don’t have to be in an office; they can complete it on the road or from the comfort of their home;

It helps sales staff identify strengths and weaknesses and how to take advantage of opportunities, which leads to better ability of reaching sales goals and improving profits;

The acquired skills can be applied by your staff as they learn, so, as they progress, they can put their learning into action, which almost immediately leads to improved results;

It builds confidence and enhances employee satisfaction, which benefits everyone.

Who is this course for?

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.


The course does not require any pre-knowledge to pursue the course. And it is compatible with any kind of device. You will get the same experience in learning whether you are using Windows, Mac, a smartphone or tablet. You can access the course materials with any kind of connection, from anywhere, without any limitation!

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Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.