Retail Marketing Professional Course

The growth and development of the retail market is very critical in today’s global economy, and marketing effectively is considered as a very important factor I the sustainability of any organization. Going to a retail store is part of consumer’s daily life. They visit various types of stores to purchase various goods and services for consumption and to fulfill their needs. They make interaction and purchase what they need from different types and shapes of shop, that offer different shopping experience. The Capital Business School Certificate in Retail Marketing explores how marketing can be used to identify and communicate with retail customers. This course teaches the definition of retailing and explores how importance of marketing in context to retail. Participants will learn how retailers interact and communicate with various customers with the use marketing communication.

Cost

The course fee includes every thing you need to complete the course, it includes registration, learning materials, assessment and certification. There are no further charges.

Course Delivery

This is a self-study course, students have 100% freedom to complete the course, there is no time restriction on this course.

Certification

Students will be awarded the Retail Marketing Professional Certificate Level 4. After students complete the course, we will send their Certificates within 24 hours. The Certificate is Internationally recognized and will open unlimited opportunities to the learners.

Accreditation

The course is accredited by The CPD Qualifications Group.

Course Assessment

This course does not involve any written exams. students need to answer 4 assignment questions to complete the course, the answers will be in the form of written work. students can write the answers in their own time. Each answer need to be 200 words ( 1 Page ). once the answers are submitted, the tutor will check and assess the work.

Course Duration

The course can be completed in a very short time, it totally depends on the life style of the learners. Also, there is no pressure on students to complete the course on fast mode, the course is valid for 12 months, so students can complete the course with complete peace of mind and with no pressure at all.

Course Mode

This is a self-study course, students have 100% freedom to complete the course, there is no time restriction on this course.

Learning Materials

Students will be provided all the learning text materials to assist them in completing the course.

This Certificate course in retail marketing will explore the meaning of the terms retailing, marketing and marketing communications. This course will also describe the importance of the marketing mix and identify the different communication tools that a retailer might use to interact and communicate with their target customers. students will be introduced to some theoretical concepts and ideas, which will be illustrated using real world examples and case studies in retailing. This course will also introduce learners to some of the key areas of marketing communications, the media and the tools for communication. It will consider the basic communication model that underpins the development of marketing communication in the retail market.

Learning Outcomes

At the end of this Certificate course, you will be awarded with a Retail Marketing Professional Certificate Level 4, and will also be able to:

• Develop communication messages, use marketing to build a brand in the retail market.
• Identify various tools in retail marketing and communication which make up the marketing communication mix.
• Understand what marketing means to business executives and organizations as a whole.
• Use marketing tools and techniques, and understand the way they are used by retailers to interact with their customers.

Students need to be 17+ Plus to start this course, students need to have good command of English Language.

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