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Public Relations Level 4

Diploma QLS Level 4 | *FREE PDF Certificate* Tutor Support & Exam | 80 CPD Credits | Free Customer Services Course

Staff Training Solutions


£12 inc VAT
Study method
400 hours · Self-paced
No formal qualification
80 CPD hours / points
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

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Public Relations Professional Diploma Level 4

Certificate of achievement in Public Relations Professional Diploma QLS Level 4. Additional CPD Accredited Certificate with 80 CPD points available with no extra study. The course comes with easy to understand e-learning study materials.

Endorsed Certificate of Achievement. If you’ve ever fancied yourself as the next leading public relations guru, why not get started right now? Our exclusive Level 4 Diploma in Public Relations Course is ideal for ambitious candidates, intent on nothing less than total domination of this competitive creative profession! PR can be one of the most rewarding and fulfilling fields in contemporary business, playing a direct role in determining which businesses outperform the competition. To succeed in PR is to effectively guarantee yourself an extraordinary career for life!

This intensive Level 4 Diploma in Public Relations Coursehas been designed to mould and shape the high-flying PR gurus of the future. With no specific or knowledge or experience required, the roles and responsibilities of PR professionals are gradually introduced, along with the skills, talents and character traits needed to succeed in this incredible field.

Master the art of influencing public opinion and there’s no telling where your career could take you!

Quality Licence Scheme

This course is endorsed by the Quality Licence Scheme. The Quality Licence Scheme, endorses high-quality, non-regulated provision and training programmes.



80 CPD hours / points
Accredited by The CPD Standards Office

Course media


Public Relations Professional Diploma Level 4

Our highest-level Public Relations Diploma provides an in-depth introduction to this increasingly-relevant professional specialism. Study in your own time and at a pace that suits you, exploring key concepts such as market research and audience analysis, how to work with essential PR tools and marketing platforms, dealing with PR crises, press relations, the mechanics of positively influencing public opinion and many more besides. Enrol today and take that first important step towards an enjoyable and limitlessly-lucrative career in public relations!

Course Benefits

When studying for an advanced Level 4 Diploma in Public Relations with Staff Training Solutions, every learner benefits from:

  1. All learning materials and supporting documentation required to complete the course provided as standard – no additional expenses or purchases required.
  2. The opportunity to study in your own time and at your own pace for an fully-endorsed diploma from a recognised awarding body.
  3. Complete flexibility with no deadlines or time restrictions to worry about – ideal for those with active lifestyles and busy schedules.
  4. 24/7 access to our exclusive online learning platform, allowing you to study from any location and any device with an Internet connection.
  5. The complete commitment of our exclusive tutors and the wider Staff Training Solutions student support team throughout your studies.

Learning Objectives

The primary objective of this outstanding Level 4 Diploma in Public Relations is to provide ambitious candidates with the targeted skills, knowledge and professional insights required to succeed in high-level PR. Whether looking to secure your first professional position in a PR setting or a current member of the workforce in pursuit of promotion, this fully-endorsed course could make all the difference. PR is a dynamic professional field that combines marketing, people management and a variety of interconnected responsibilities. This exclusive PR Course provides a comprehensive yet accessible overview of the profession and its role in a corporate setting.

Over the Diploma in Public Relations Course of 8 inspiring modules, candidates are walked through the contemporary public relations profession, exploring what it is PR professionals do on a daily basis and why PR has the potential to be so influential. A variety of essential PR tools and resources are introduced, along with a breakdown of the PR code of ethics, essential crisis management skills, the importance of strong media relations, how to produce key PR materials and so much more besides.

Upon successful completion of this Diploma in Public Relations Course, you will benefit from an array of new skills, talents and knowledge including:

  • How PR contributes to a brand’s wider success and performance
  • The risks associated with negative PR
  • How public opinion can be managed and manipulated in many ways
  • PR crises management and prevention skills
  • The importance of building strong media relations
  • Familiarity with key PR tools, materials and standards
  • The importance of ethics in public relations
  • Exceptional communication and time-management skills
  • The confidence to work in PR at the highest level

Course Outline

This intensive yet digestible Level 4 Diploma in Public Relations is delivered across 8 modules – each concluding with an online assessment to verify your acquired knowledge and competencies. Your assigned tutor will provide you with comprehensive support at all times, in order to assist with your successful completion of each unit.

Unit 1- Public Relations : An Introduction

This unit covers the following key topics:

  • Introduction to Public Relations
  • Definitions of Public Relations
  • Nature and Scope of Public Relations
  • Role of Public Relations
  • Public Relations – Publics
  • The Process of Communication
  • The Public Relations Process
  • Benefits of Public Relations
  • What Public Relations People Do?
  • Plus more

Unit 2- Modern Concepts of Public Relations

This unit covers the following key topics:

  • Introduction
  • Definitions
  • Differences and Similarities in Public Relations, Advertising and Publicity
  • Advertising
  • Public Relations
  • Objectives of Public Relations, Advertising and Publicity
  • Public Relations Advertising in the Press
  • Publication
  • Public Opinion Research in Communication and Public Relations
  • Plus more

Unit 3- PR Management & Organisation

This unit covers the following key topics:

  • Introduction
  • External Environment
  • Macro Environment
  • Internal Environment
  • Public Relations Tasks
  • Human Resources or Personnel
  • Future of the Public Relations Department
  • Plus more

Unit 4- Developing a communications strategy in PR

This unit covers the following key topics:

  • Planning in Public Relations
  • Scope of Public Relations Planning
  • Plus more

Unit 5- Managing Public Relations: Methods and Tools

This unit covers the following key topics:

  • Publicity Media
  • Advertising
  • Plus more

Unit 6- Producing Effctive Public Relations Materials

This unit covers the following key topics:

  • Public Relations Communication and Public Relations Material
  • Types of Publications and their Purpose
  • Advantages of the Printed Media
  • Plus more

Unit 7- Corporate Public Relations Activities

This unit covers the following key topics:

  • Corporate Organization
  • Corporate Organisational Structure.
  • Human Resource Development
  • Corporate Planning
  • Corporate Public Relations
  • Corporate Media Relations
  • Building Corporate Reputation
  • Plus more

Unit 8- PR and Media Relations

This unit covers the following key topics:

  • Media Classification
  • Media Relations
  • A Typical Media Organization Structure
  • Opinion Writing and Public Relations
  • Sound Media Relations
  • How to Cultivate the Media
  • Crisis Management
  • Choice of Media
  • Plus more

Who is this course for?

Public Relations Professional Diploma Level 4

This advanced Level 4 Diploma in Public Relations is ideally-suited to anyone looking to build a rewarding lifelong career in high-level PR. Designed with complete flexibility and accessibility in mind, our exclusive PR Course is perfect for newcomers and existing members of the workforce alike. From jobseekers to PR workers in pursuit of promotion to business owners and entrepreneurs looking to improve their PR skills, the teachings of this course could prove invaluable.

With Staff Training Solutions, candidates are free to learn in their own time and at their own pace, with absolutely no deadlines to worry about at any time. All of our courses are open to ambitious candidates on a global basis, with all course materials, assignments and assessments accessible 24/7 via our exclusive digital learning platform.

With the help of Staff Training Solutions, the career you’ve been dreaming of could be right at your fingertips!


Public Relations Level 4

No particular entry requirement

Diploma in Public Relations QLS Level 4 endorsed by Quality Licence Scheme

Certificate Fee: £95 + postal charges

Option 2

Diploma in Public Relations issued by STS

PDF Certificate - FREE

Hard copy - £25 + postal charges

Option 3

CPD Accredited Certificate

(PDF format)=£30

(Hard copy)=£85 + postal charges

*Postage Charges: National £9, International £15

Career path

Public Relations Professional Diploma Level 4

Upon successful completion of our Level 4 Diploma in Public Relations, candidates may choose to pursue an extensive range of careers including:

  • Public Affairs Manager
  • Public Affairs Specialist
  • Public Information Assistant
  • Public Information Officer
  • Public Information Specialist
  • Public Relations Coordinator
  • Public Relations Director

Questions and answers

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Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.