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Proofreading & Copyediting + Content Creation & Content Marketing

New Year Gift (50% Off on Certificates, FREE Microsoft Excel Course) |CPD & IAO Accredited |12 CPD Points| Tutor Support


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Summary

Price
Save 89%
£27 inc VAT (was £249)
Offer ends 22 January 2021
Study method
Online, self-paced
Duration
12 hours
Access to content
365 days
Qualification
No formal qualification
CPD
12 CPD hours / points
Additional info
  • Tutor is available to students

4 students purchased this course

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Overview

Proofreading & Copyediting + Content Creation & Content Marketing

Content is the weapon that captivates your audience. It makes the impressions click and turns the clicks into conversions. This is why aspiration in producing top notch content is thriving by degrees. Our Proofreading & Copyediting + Content Creation & Content Marketing course is designed to ward off your thirst for persuasive content.

What's in This "Proofreading & Copyediting + Content Creation & Content Marketing" Course:

Make your mastery on the following topics with this course

  • Proofreading
  • Copyediting
  • Content Creation
  • Content Marketing

This Proofreading & Copyediting + Content Creation & Content Marketing bundle is the complete training course for marketing professionals and content creators. Covering best practices and up-to-date knowledge, you will learn how to create a winning content marketing strategy for your business, proofread and edit others’ work, and polish your content writing skills in no time.

Through step-by-step guidance, you will become an expert in scanning online and on-paper content for errors and spelling mistakes, checking for accuracy and facts to ensure it is ready for the final publishing stage. You will also gain confidence in your own writing ability, brushing up on your English language knowledge and familiarising with the marketing style guide to produce engaging, quality writing.

This Proofreading & Copyediting + Content Creation & Content Marketing course provides the certification and skills you need to kickstart a career in marketing, journalism, and other exciting fields, ensuring you have the knowledge to stand out in your chosen industry. Enrol today and learn the secrets to producing reader-friendly, optimised, and error-free content, every time!

Learning Benefits of Proofreading & Copyediting + Content Creation & Content Marketing:

  • Understand the differences between proofreading and copyediting
  • Learn strategies for quickly scanning online content and paper documents
  • Gain the skills to create high impact content that engages your target audience
  • Sharpen your eye for detail and learn techniques from professional proofreaders
  • Brush up on your knowledge of spelling and grammar rules
  • Know how to check accuracy and facts in a piece of content
  • Find work and develop your career in this field with a formal qualification
  • Develop a range of industry skills that can be applied to many different roles in marketing and journalism
  • Familiarise with the market style guide and key marketing best practices
  • Create the perfect content marketing strategy for your business

Why choose Proofreading & Copyediting + Content Creation & Content Marketing

  • 100% online program
  • No time limits. learn at your own pace.
  • Expert Instructors/Professional Trainers
  • A multinational student base
  • Video lessons
  • Further reading where necessary
  • Up-to-date curriculum and effective guidelines.
  • CPD Accredited Certification.
  • Instant Digital Certificate (Hardcopy available on-demand)

CPD

12 CPD hours / points
Accredited by CPD Accreditation Group

Course media

Description

****Course Curriculum ****

***Proofreading & Copyediting + Content Creation & Content Marketing***

**Proofreading & Copyediting**

Module 1: Proofreading Basics

Module 2: Applying the Style Guide

Module 3: Spelling and Grammar

Module 4: Proofreading on Paper

Module 5: Proofreading On-Screen

Module 6: Copy-Editing Basics

Module 7: Copy-Editing – The Use of Language

Module 8: Copy-Editing – Checking Accuracy and Facts

Module 9: Copy-Editing – The Beginning and The End

Module 10: Copy-Editing – Legal Checks

Module 11: Finding Work and Developing Your Career

**Content Creation & Content Marketing**

Module 01: Introduction to Content Creation

  • What is Content Creation?
  • Why Is Content Creation Important?
  • Content Planning
  • Content Strategy
  • Creating the Content

Module 02: How to Generate Ideas for Your Content

  • Introduction
  • How to Generate Content Ideas?
  • Understanding Customers’ Needs
  • Keyword Research

Module 03: How to Create High-Impact Content

  • Introduction
  • Understanding Your Audience
  • Go Very Specific
  • Give Your Audience What They Can Handle
  • The 5 Principles of High-Impact Content

Module 04: Introduction to Content Marketing

  • What Is Content Marketing?
  • Five Components of Content Marketing
  • Why Content Marketing?
  • Four Reasons for Businesses to Move to Content Marketing

Module 05: The Benefits of Content Marketing

  • Introduction
  • Top Advantages of Content Marketing

Module 06: Content Marketing Strategy Development

  • Introduction
  • Why Your Business Needs a Content Marketing Strategy?
  • A Holistic Approach to Content Marketing
  • Six Steps for a Better Content Marketing Strategy
  • Social Media Marketing Strategy

Module 07: Search Engine Optimisation

  • Introduction
  • Why is Ranking Important?
  • How Does SEO Work?
  • How Do You Convince Google?
  • Keywords vs Niches
  • White Hat vs Black Hat SEO
  • How Does Google Determine Where to Rank You?
  • What Signals are the Google Bots Looking for?
  • What Parameters Does Google Look at?

Module 08: Measuring the Success of Your Content Marketing

  • Introduction
  • Analytics Pyramid
  • Building the Analytics Pyramid
  • Connecting the Dots
  • Marketing as a Long-Term Business Investment

Assessment

After completing all the modules of the Proofreading & Copyediting + Content Creation & Content Marketing course, your learning will be assessed by an automated multiple-choice based exam. You may choose to participate in a Mock Exam before attending the course completion Final Exam with no extra cost.

Certificate:

Now you can get the Course Completion Certificate from Skill Up at a 50% reduced price. The PDF version is for only £4.5 (Previously £9) and the Hard Copy is for only £7.5 (Previously £15), while both version will cost you £12 (Previously £24) only.

Who is this course for?

Existing professionals or newbies who work in this field can amplify their skills & knowledge of this topic with our internationally-recognised Proofreading & Copyediting + Content Creation & Content Marketing training, and it could make all the difference in escalating your career graph.

We know what Modern Online Learners are looking for – flexibility and accessibility. All of our courses are crafted and designed with those two words in mind. Grab a smart device or log in to your desktop to access our premium course contents. Don’t worry, our expert tutors and student assistants will be there for round the clock.

If you desire to learn and climb the ladder of success with your learning, we won’t ask for any specific prior education or experience. Enrol now in Proofreading & Copyediting + Content Creation & Content Marketing and start your learning journey.

Requirements

There are no specific entry requirements for this course, which is open to all learners and can be studied on a part-time or full-time basis.

Career path

  • Proofreader
  • Copy Editor
  • Content Editor
  • Professional Writer
  • Journalist
  • Copywriter
  • Head of Content

Questions and answers

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FAQs

What does study method mean?

Study method describes the format in which the course will be delivered. At reed.co.uk courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on reed.co.uk, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.

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