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Programmatic Advertising and Real-Time Bidding (RTB)

All you need to know about Advertising | Include Free PDF Certificate & Tutor Support



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£12 inc VAT (was £12.99)
Offer ends 31 May 2024
Study method
Online, On Demand What's this?
1.8 hours · Self-paced
No formal qualification
  • Reed Courses Certificate of Completion - Free
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  • Tutor is available to students

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Step into the world of Programmatic Advertising and Real-Time Bidding (RTB) with this comprehensive course. Explore the dynamic landscape of digital Advertising, from understanding the evolution of advertising to mastering advanced programmatic techniques. Whether you're an advertising professional, a marketer, or someone intrigued by the world of digital advertising, this course equips you with the knowledge to excel in the advertising ecosystem.

Learning Outcome: Upon completing this Programmatic Advertising and RTB course, participants will:

  • Gain a deep understanding of programmatic advertising and real-time bidding.
  • Master the techniques to create, optimize, and track digital advertising campaigns.
  • Learn advanced targeting strategies and methodologies for effective ad delivery.
  • Understand the role of data and technology in programmatic advertising.
  • Stay updated with emerging trends and technologies in the advertising landscape.


1h 48m

Course media


Embark on a journey through the realm of Programmatic Advertising and Real-Time Bidding (RTB) with this comprehensive course. From understanding the foundational concepts to implementing advanced programmatic strategies, this course offers insights into the dynamic world of digital advertising. Whether you're looking to enhance your advertising skills, optimize campaign performance, or understand programmatic intricacies, this course is designed to meet your needs.

Course Curriculum:

  • Module 1: Introduction to Digital Advertising

    • Evolution and significance of digital advertising.
    • Types of digital ads: Display, Search, Social, and Mobile.
    • The role of a digital advertising specialist.
    • The digital advertising ecosystem: Advertisers, Publishers, Technology Providers.
    • Key metrics and KPIs in digital advertising.
  • Module 2: Search Engine Optimization (SEO)

    • Introduction to Search Engine Optimization (SEO).
    • On-Page and Off-Page SEO techniques.
    • Tools and resources for effective SEO.
    • Tracking SEO performance and measuring impact.
    • Leveraging local SEO and geotargeting strategies.
  • Module 3: Search Engine Advertising and Pay-Per-Clicks (PPC)

    • Basics of search engine advertising.
    • Google Ads: understanding and implementation.
    • Designing effective PPC campaigns.
    • Keyword research and bidding strategies for PPC.
    • Measuring and optimizing PPC campaign performance.
  • Module 4: Location Targeting and Detection of Fraudulent Data

    • Exploring location targeting techniques.
    • Detecting and preventing fraudulent data.
    • Ensuring privacy and ethical considerations.
    • Leveraging location data for personalized advertising.
  • Module 5: Advanced Targeting Techniques: Beacon and Facebook Advertising

    • Introduction to beacon targeting in digital marketing.
    • Utilizing Facebook's ad platform for effective targeting.
    • Tracking and optimizing Facebook ad performance.
    • Understanding and utilizing DSPs and SSPs for targeting.
    • Leveraging user data for enhanced ad targeting.
  • Module 6: Impact and Strategies to Overcome AdBlocking

    • Understanding the impact of adblocking on advertising.
    • Strategies to overcome adblocking challenges.
    • Consent-based advertising and user experience enhancement.
    • Developing adblocking-friendly advertising strategies.
    • Exploring future trends in adblocking.
  • Module 7: Mobile Advertising: SDKs and Trends

    • Understanding the significance of mobile advertising.
    • Role of SDKs in mobile advertising.
    • Embracing the latest trends in mobile advertising.
    • Exploring mobile ad formats and platforms.
    • Tracking and optimizing performance in mobile advertising.
  • Module 8: Ad Buying Techniques: Waterfalls and Header Bidding

    • Understanding ad buying techniques: waterfalls and header bidding.
    • Introduction to header bidding and its advantages.
    • Setup and management of header bidding strategies.
    • Analyzing the performance of header bidding.
    • Exploring future trends in ad buying techniques.
  • Module 9: Programmatic Advertising and RTB

    • Introduction to programmatic advertising and real-time bidding (RTB).
    • Automated buying process: DSPs, SSPs, and ad exchanges.
    • Programmatic ad formats and creative considerations.
    • Tracking and optimizing programmatic ad performance.
    • The pivotal role of data in programmatic advertising.
  • Module 10: Ad Servers and Ad Targeting

    • Understanding ad servers and their significance.
    • How ad servers function: ad selection, targeting, and delivery.
    • Creating and managing campaigns on ad servers.
    • Implementing advanced ad targeting techniques.
    • Measuring and optimizing ad server performance.

Who is this course for?

This Programmatic Advertising and RTB course is designed for:

  • Advertising professionals seeking to enhance their skills.
  • Marketers aiming to optimize their digital advertising strategies.
  • Individuals intrigued by the dynamic landscape of digital Advertising.


This Advertising Training does not have any prerequisites or formal requirements.

Career path

Taking Advertising Course will open up a variety of career options for you.

Questions and answers

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Reed Courses Certificate of Completion

Digital certificate - Included

Will be downloadable when all lectures have been completed.


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