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Professional Marketing (level 7)
Cambridge Marketing College
Summary
Overview
Description
This qualification aims to enable marketers to champion the customer experience and exert a strong influence on the organisation to adopt a customer orientation, contribute along with other directors and senior managers to its competitive strategy, align the organisation's activities to the customer, and manage the organisation's marketing activities.
Department: Marketing
Qualification:
Professional Diploma
Qualification Level:
RQF Level 7
Requirements:
Chartered Institute of Marketing professional certificate in marketing (either the 2003 syllabus or the 2009 syllabus) or the CIM Advanced Certificate in Marketing; plus successful completion of Stage 1 or a previous version of the CIM Postgraduate Diploma, plus a business or marketing Bachelor's or Master's degree (or an equivalent qualification) where a minimum of half of the credits come from marketing; plus experience in a marketing management role; plus 6.5 (If English is not the student’s 1st language).
Assessment Methods:
Assessment is by formal examination and assignments.
Modules:
Modules include: emerging themes; analysis and decision; marketing leadership and planning; managing corporate reputation.
Source: the courses data has been supplied by the Universities and Colleges Admissions Service.
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