Students can pay in two instalments
50% upon registration
50% within two weeks of registration
- Certificate of completion - Free
- Exam(s) / assessment(s) is included in price
- Tutor is available to students
Students can pay in two instalments
50% upon registration
50% within two weeks of registration
Social media for government and public sector requires a specific set of skills as your core objective is to build public trust and promote citizen engagement.
In a world where the citizen voice has never been stronger, public officials need to show up online with confidence and be entirely competent. This practical course is designed and delivered by public sector marketing author and practitioner Joanne Sweeney.
Our course provides you with the opportunity to gain an industry-standard qualification applicable to your day job and a learning environment to suit your lifestyle.
Digital certificate - Included
Social media strategy: On completion of this course students will have a social media strategy for their organisation or a specific campaign
Communications objectives: How social media can support your organisation to meet core communications objectives
Tactics and best practice: Social media best practice in a world post COVID-19 and social media tactics to engage citizens and build trust
Developing content: Developing content and maximising all content formats to increase engagement rates
Understanding data and insights: Understanding social media data for actionable insights
Course Timetable
WEEK 1
MODULE 1:
Social media audit & strategy for Government and public sector
MODULE 2:
Content planning & public interest messaging
WEEK 2
MODULE 3:
Maximising Facebook as the core public-facing social network
MODULE 4:
Facebook advertising for public awareness campaigns
WEEK 3
MODULE 5:
Instagram for public figures and public engagement
MODULE 6:
Twitter for digital PR
WEEK 4
MODULE 7:
Social and live video for PR, reputation management and public engagement
MODULE 8:
LinkedIn for personal and corporate brand building
WEEK 5
MODULE 9:
The role of Snapchat & TikTok in public interest messaging
MODULE 10:
YouTube for niche content and SEO
WEEK 6
MODULE 11:
Governance and social media policies
MODULE 12:
Your social media success barometer
This course is aimed at professionals working in all areas of government and public sector whose role involves some element of social media communications. It is also aimed at professionals who want to get a government job.
No entry-level requirements required.
Graduates of this course often are successful in gaining promotion within their own organisation or when joining a new one.
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This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.