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Professional Diploma In Search Marketing

Purple Griffon Limited

Summary

Price
£2,925 inc VAT
Or £243.75/mo. for 12 months...
Study method
Online
Duration
30 hours · Self-paced
Qualification
Professional Diploma In Search Marketing
Awarded by Digital Marketing Institute
Additional info
  • Exam(s) / assessment(s) is included in price

Overview

Professional Diploma In Search Marketing - 30 Hour Online Training Course

The Professional Diploma In Search Marketing will show you to plan, execute and measure an effective search marketing strategy that will help any business rank higher in search engine results and get found by quality prospects.

The Professional Diploma In Search Marketing focuses on the planning, implementation and measurement of your search marketing strategy. You'll understand the significance of key campaign metrics, perform analysis and optimisation of campaigns to increase conversions and generate insightful reports to satisfy board-room level stakeholders in your search marketing campaigns.

There are ten modules in this Professional Diploma In Search Marketing:

  1. Introduction To Search Marketing
  2. SEO Setup
  3. SEO Content
  4. SEO Workshop
  5. Paid Search
  6. Display Advertising
  7. Video Advertising
  8. Analytics Setup
  9. Applied Analytics
  10. Strategy & Planning

Professional Diploma In Search Marketing Examination

In order to gain this Professional Diploma In Search Marketing, you must pass the formal computer-based examination administered by the Digital Marketing Institute. The duration of the examination is 180 minutes and has a range of different questions formats including text based, multiple-choice and hot spot questions.

Description

By earning this Professional Diploma In Search Marketing, you will be able to:

  • Build Your Own Website For The Practical Application Of Key Learnings.
  • Effectively Implement On-Page Optimisation Of Websites.
  • Understand And Implement Off-Page Optimisation Techniques To Improve Search Ranking.
  • Optimise Your Website For Both Mobile And Desktop.
  • Understand The Key Metrics On Reporting On Your SEO Performance.
  • Set Goals, Research And Develop Audience Personas To Accurately Refine Your Campaigns.
  • Produce Multi-Media Content That Increases Visibility, Engagement And Interest.
  • Create Strategic Content Campaigns That Convert.
  • Conduct A Comprehensive SEO Audit.
  • Analyse What SEO Tactics Are Working And Where Your Strategy Needs To Be Optimised.
  • Maintain The Commercial Viability Of Your Campaign, Be Able To Bid Effectively And Understand The Rationale Behind Your Bid Choices To Create Strategy Campaigns That Convert Using Multiple Ad Formats And Formats.
  • Develop A Strong Creative Strategy To Effectively Target A Variety Of Buyer Personas.
  • Understand How To Effectively Advertise On Facebook, LinkedIn And Twitter.
  • Create Gmail And Engagement Ads For Maximum Reach Across Your Chosen Audiences.
  • Create A YouTube Channel That Promotes Your Brand's Identity.
  • Implement Google Analytics Code To Track Visitors To Your Website And Inform Buyer Research.
  • Analyse How Different AdWords Campaigns Are Working.
  • Understand Conversion Analysis And Apply Campaign Attribution And Tagging.
  • Conduct A Situation Analysis, Including An Assessment Of Your Competitors, The Size Of The Market And Your Current Performance.
  • Maintain A Successful Strategy By Continually Incorporating New Information And Adapting To A Changing Landscape.

Who is this course for?

This Professional Diploma In Search Marketing is perfect for those who wish to understand the significance of key search marketing campaign metrics, perform analysis and optimisation of campaigns to increase conversions and generate insightful reports to satisfy board-room level stakeholders.

Requirements

The Professional Diploma in Search Marketing is the only one of its kind designed and taught by industry experts and validated by the world’s leading and most influential brands.

There are no formal prerequisites for this training course.

Career path

The Professional Diploma In Mobile Marketing will give you a comprehensive overview of the fundamental skills and technical knowledge needed to become a leading Mobile Marketing Specialist in the booming digital economy. You ill learn how to create, implement and measure powerful mobile marketing campaigns that reach your target audience on the devices they prefer at the time.

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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