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Product Pricing and Sales Negotiation Certification

5 Hour Online CPD Accredited Course With Tutor Support.

Base Learning

Summary

Price
£69 inc VAT
Or £23.00/mo. for 3 months...
Study method
Online
Duration
5 hours · Self-paced
Qualification
No formal qualification
CPD
5 CPD hours / points
CPD What's this?
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

Overview

Setting the correct pricing can result in a host of important business implications. Evaluating the pricing for your product is not only important from the point of view of profits, but also with how it fits in with your marketing strategies. Charging a fair price for your product or service involves evaluating perceptions and understanding the market. Several factors play a role in deciding the pricing of your product including competitors’ rates, your experience and brand name, value perceptions and negotiated rate and so on.

CPD

5 CPD hours / points
Accredited by The CPD Certification Service

Description

In fact, many small businesses leverage pricing to change market share, generate revenue and compete in the market. Pricing is much more than justifying the bottom line; it can help establish your market position and help set the stage for future business strategy.

What's Covered in the Course?

The course on pricing strategy covers the following topics:

  • The difference between haggling and negotiation and how to use the good-cop, bad-cop routine successfully during negotiations
  • The advantages of naming the price first and how you can lead the negotiation and fix range parameters
  • Best pricing strategies for Kindle and paperback books
  • How freelancers should price their books in the beginning and when they should increase the prices
  • How to use discounts and promotions and the role of value perception in setting price
  • How to price apps and understanding SEO algorithms on ecommerce sites
  • Price tactics and suggestions to extend lifetime value of your customers

The video course on pricing strategy offers the following benefits

  • You can reinforce your position during negotiations by understanding your customer better
  • You can avoid pricing mistakes that may affect your bottom line
  • You will gain a better understanding of the factors that affect pricing strategy that in turn impact business outcomes
  • You understand how to price your products on popular ecommerce sites

By understanding pricing strategies and tips, you put yourself in a better market position and can plan for future diversion or expansion.

Requirements

Internet access

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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