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Product Management for Maximum Sales

Advanced Learning Materials | Certificate Accredited by CPD | Lifetime Access | 24/7 Expert Tutor Support

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£14.99 inc VAT
Study method
1 hour · Self-paced
Access to content
Lifetime access
No formal qualification
10 CPD hours / points
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

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In the bustling marketplace where innovation races ahead and competition tightens its grip, imagine the frustration of entrepreneurs and professionals striving to see their products triumph. The world of Product Management, often underestimated, can be a maze of ambiguity and missed opportunities. Every idea, every feature, holds the promise of soaring success or dismal failure. But fret not, for our course in Product Management for Maximum Sales emerges as the guiding beacon through this labyrinth of uncertainty. Step into the realm where every product becomes a masterpiece, destined to carve its own path to success.

Unlock the secrets of driving sales through strategic product management with our comprehensive training. From understanding the nuances of product classification and the intricacies of its lifecycle to crafting a winning product strategy, our curriculum is your toolkit to navigate the competitive landscape. Learn to create effective product plans, master the art of product pricing, and build compelling product lines and brands. With lessons on financial analysis, channel management, and legal considerations, our course offers a comprehensive guide to transform your product into a sales powerhouse.

Elevate your product management prowess, harness the strategies of success, and lead your products to unparalleled heights of sales achievement. Enroll now!

Learning Outcome

By the end of this course, you will be able to:

  • Develop comprehensive product strategies that align with market demand and customer preferences.
  • Implement data-driven approaches to identify potential market segments and target audiences.
  • Employ pricing strategies that optimise product profitability while remaining competitive.
  • Design and communicate compelling product narratives to enhance customer engagement.
  • Create efficient product development processes by integrating cross-functional teams and agile methodologies.
  • Utilise sales forecasting techniques to make informed inventory and production decisions.
  • Devise effective distribution plans considering logistical challenges and customer accessibility.
  • Implement post-launch evaluation methods to refine products and sustain long-term sales growth.


10 CPD hours / points
Accredited by CPD Quality Standards

Course media


Here is the Curriculum of the Course

  • Module 01: Product Management and Its Role
  • Module 02: Classification of Products
  • Module 03: Product Life Cycle
  • Module 04: Developing New Products
  • Module 05: Creating a Product Plan
  • Module 06: Developing a Product Strategy
  • Module 07: Product Roadmap
  • Module 08: Product Pricing
  • Module 09: Product Marketing
  • Module 10: Financial Analysis and Channel Management
  • Module 11: Product Line and Brand Building
  • Module 12: Legal Aspects of Product Management

Here is What You Will Learn from this Course

Module 01: Product Management and Its Role

You will understand the fundamental concepts of product management, its significance, and the role it plays in business operations.

Module 02: Classification of Products

You will learn how products are classified based on various criteria, aiding in effective product management strategies.

Module 03: Product Life Cycle

You will grasp the stages of a product's life cycle, enabling you to make informed decisions throughout its trajectory.

Module 04: Developing New Products

You will explore the process of developing new products, from ideation to market launch, fostering innovation and creativity.

Module 05: Creating a Product Plan

You will learn how to create comprehensive product plans, outlining goals, strategies, and tactics for successful execution.

Module 06: Developing a Product Strategy

You will formulate product strategies aligned with business goals, ensuring your offerings meet customer needs and market demands.

Module 07: Product Roadmap

You will understand how to create a product roadmap, outlining the product's future development and enhancements.

Module 08: Product Pricing

You will grasp pricing strategies and techniques, enabling you to set optimal prices for your products in the market.

Module 09: Product Marketing

You will learn effective product marketing approaches, including positioning, messaging, and promotional tactics.

Module 10: Financial Analysis and Channel Management

You will acquire skills to analyse the financial aspects of product management and manage distribution channels for optimal reach.

Module 11: Product Line and Brand Building

You will understand how to build product lines and brands, creating cohesive offerings and establishing a strong market presence.

Module 12: Legal Aspects of Product Management

You will learn about legal considerations in product management, ensuring compliance and minimising risks in product development and marketing.

Who is this course for?

  • Professionals in marketing and product management seeking to enhance their sales impact.
  • Entrepreneurs aiming to strategically position their products for market success.
  • Salespersons intrigued by the link between effective product management and sales.
  • Business enthusiasts interested in understanding the holistic product lifecycle.
  • Start-up founders aiming to establish strong foundations for their product-oriented ventures.


No formal entry or relevant experience is required for this course!

This training is open to everyone who is willing to learn. All you need is –

  • A smart device that has a constant internet connection
  • A strong desire to learn the topic
  • And being over the age of 16

Career path

Here are a few careers you can opt for:

  • Product Manager (£50,000 - £70,000)
  • Marketing Director (£70,000 - £100,000)
  • Sales Strategist (£45,000 - £60,000)
  • E-commerce Manager (£40,000 - £60,000)

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Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

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