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Private Email Marketing Training Course Live on Zoom with Trainer

5 star rated | Live online course | Course Notes provided | 3 months Online Support


M Training

Summary

Price
£468 inc VAT
Or £52.00/mo. for 9 months...
Study method
Online + live classes
Duration
1 day · Full-time
Qualification
No formal qualification
Certificates
  • Certificate of completion - Free
Additional info
  • Tutor is available to students

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Overview

This is a 1 day Email Marketing training course that sets out good practice in the design, writing, building and executing of successful email marketing campaigns. As a private course we can tailor it to suit your needs.

Certificates

Certificate of completion

Digital certificate - Included

Course media

Resources

  • Email Marketing Course Outline -

Description

Email Marketing Course Introduction


Email marketing is still the most cost-effective of all the digital marketing techniques for many companies and organisations.

Email offers a low cost, direct and personal way to communicate with your target audiences. However, the emails you send must be well constructed. and be engaging. to maximise their potential as a marketing tool.

However, the majority of email campaigns that are sent out are not very effective because of a lack of understanding of best practice and the techniques that can be employed to generate greater engagement and conversion.

This course will show you how you can use email more effectively for marketing and communication purposes.

Email Marketing Training Course Topics

  • Introduction to Email Marketing and the law
  • Audience: Building lists and effective segmentation
  • Timing & Planning: When to send and building a schedule
  • Email content: Sources of content, content mix and building engagement
  • Using the From field, Subject lines & Pre-headers
  • Email structure, tone and calls to action
  • Identifying what makes emails more effective
  • Reporting options and tracking options
  • Landing pages, Email Systems & resources

For public course please visit the M Training website

Who is this course for?

This Email Marketing training is ideal for anyone who wants to start email marketing for their business or organisation or for anyone who is currently running email marketing campaigns and wants to improve the results they are getting.

Requirements

You do not need prior knowledge to attend this course.

Questions and answers

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FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.