Principles of Marketing
Designing a customer-based marketing strategy
BHS Solutions Ltd
Summary
- Certificate of completion - Free
- Tutor is available to students
Add to basket or enquire
Overview
Are you wanting to create a competitive advantage for your organization through your marketing strategy?
Are you looking to create the perfect marketing strategy to put you higher than your competitors?
Are you tired of not hitting your sales goals?
If your answers to above questions are 'yes', this course definitely helps you a lot.
What you will learn:
1- Understanding consumer needs and wants
2- Determining which target markets the organization can serve best
3- Developing a compelling value proposition
4- Attracting and growing valued consumers
5- Engaging customers and building deep customer relationships
6- Making your brands a meaningful part of consumers’ conversations and lives.
How you will benefit from this workshop:
1- You acquire skills to put the consumer at the heart of marketing.
2- You can easily and effectively create customer values
3- You learn how to engage in a fast-changing, increasingly digital and social marketplace.
Certificates
Certificate of completion
Digital certificate - Included
Resources
- Curriculum of POM - download
Description
1st Session:
Marketing Definition and process
a. What is marketing
b. Market Place and Customer Needs
c. How to design a Customer Value-Driven marketing strategy and plan
d. Customer Relationship Management and value capturing
e. The chancing Marketing Landscape
2nd Session:
Marketplace and consumer value
f. Marketing environment analysis
g. Marketing Information Management
h. Buyer behavior B2C
i. Buyer behavior B2B
3rd Session:
Designing a Customer-Value marketing strategy
j. Creating value for target Customers: Customer value-driven marketing strategy
k. Building customer value: products, service, brands
l. New products and the product life cycle
4th Session:
m. Understanding and capturing customers value
n. Pricing strategies
o. Delivering customers value: marketing channels
p. Retail and wholesale
5th Session:
q. Integrated marketing communication strategy
r. Advertising and Public relations
s. Personal selling and sales promotions
t. Direct, Online, Social Media and Mobile Marketing
6th Session:
Extending Marketing
u. Creating competitive advantage
v. The global marketplace
w. Sustainable marketing: Social responsibility and ethic
Who is this course for?
These are exciting times in marketing. Recent surges in digital technologies have created a new, more
engaging, more connected marketplace. In these digital times, far-reaching advances and keeping the
place in the market have profoundly affected every department of business. Therefore, it worth all
Business Professionals from Sales and Marketing Department’, participating and benefiting from this
workshop.
Requirements
There is no requirements for this workshops.
Questions and answers
Currently there are no Q&As for this course. Be the first to ask a question.
Reviews
Currently there are no reviews for this course. Be the first to leave a review.
Add to basket or enquire
Course provided by
Legal information
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
