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PR: How to Get Press Coverage For Your Business

OfCourse

Summary

Price
£29 inc VAT
Study method
Online
Duration
2 hours · Self-paced
Qualification
No formal qualification
Certificates
  • Certificate of completion - Free
Additional info
  • Tutor is available to students
3 students purchased this course

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Overview

  • Includes 27 lectures, over an hour of video content and pdf material.
  • Learn how to write a pitch that journalists respond to and identify reporters most likely to write about your business.
  • Learn how to build and leverage relationships with reporters.
  • Build a compelling narrative around your brand, create a press kit and learn secret techniques to help you succeed.

Certificates

Certificate of completion

Digital certificate - Included

Course media

Description

This course will introduce Press Relations in a modern light and teach you how to identify and build relationships with reporters, create a compelling narrative around your brand and become featured in publications. You will also discover how to write a pitch that journalists respond to and how to handle negative publicity.

Brad Merrill, the teacher for the course is a serial entrepreneur, blogger, and tech journalist who has been writing and building things on the web for over a decade. His work has been read by millions of people, featured on Techme, and cited by a number of notable publications, including the Wall Street Journal.

This Press Release Course is designed for entrepreneurs, small business owners, and anyone looking for an actionable strategy to get their company or products featured within the press. If you want to learn how to get your company featured in mainstream publications and create pitches that drive results, enroll on this course today!

Who is this course for?

Suitable for entrepreneurs, small business owners, and anyone wanting their company or products featured within the press.

Requirements

This course has no prerequisites

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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