Churchill Square Training and Development
Add to basket or enquire
The field of public relations has changed with the evolution of computers and the speed with which information can spread. However, the need for public relations to be clear, concise, and accurate while being completely appropriate for the situation has not changed. In this comprehensive course, you will learn how to determine the type of information required, to approach PR strategically, create compelling releases, and manage your media relations.
What Will Students Learn?
- Apply the different purposes to strategic vs. tactical PR
- Design a PR strategy
- Develop strong relationships with reporters and journalists
- Take their communication skills to a higher level
What Topics are Covered?
- Public relations
- Building your PR plan
- Structuring messages
- Establishing media guidelines
- Managing the media
- The press release
- PR and the crisis
- Social media and public relations
FREE Self Study Guide in PDF format to accompany the course and enable you to refer back to the content in the future.
Who is this course for?
Small business owners, SMEs who want to improve their PR.
Questions and answers
Currently there are no Q&As for this course.Be the first to ask a question.
Rating and reviews
There haven't been any reviews for this course yet.Leave a review
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.