PR : Public Relations Level 2

Public Relations Foundation Level 2 Course

Public Relations QLS Level 2. Additional CPD Accredited Certificate with 40 CPD points available without extra study. The course comes with easy to understand e-learning study materials.

The field of public relations has changed with the evolution of computers and the speed with which information can spread. However, the need for public relations to be clear, concise, and accurate while being completely appropriate for the situation has not changed. In this comprehensive public relations course, you will learn how to determine the type of information required, to approach PR strategically, create compelling releases, and manage your media relations.

This self-paced programme is available 24/7 providing you with the flexibility to train at the pace, location and time of your choosing. Accredited certificate from a registered awarding body can be claimed on course completion. College registration, tutor support, course materials and additional supporting material are all included in the course fee.

Quality Licence Scheme

This course is endorsed by the Quality Licence Scheme. The Quality Licence Scheme, endorses high-quality, non-regulated provision and training programmes.

Public Relations Foundation Level 2 Course

Course Syllabus

This course consists of the following units:

Unit 1 -Public Relations: An Introduction

This unit covers the following key topics:

• Introduction to Public Relations
• Definitions of Public Relations
• Nature and Scope of Public Relations
• Elements in Public Relations
• Scope of Public Relations Practice
• Role of Public Relations
• Public Relations – Publics
• The Process of Communication
• The Public Relations Process
• Benefits of Public Relations
• What Public Relations People Do?
• Plus more

Unit 2 -Creating Your Media Image

This unit covers the following key topics:

• What is the Media?
• Getting Clear on Your Message
• Media Kits
• Creating Strong, Positive Messages
• Establishing Media Guidelines
• Selecting a Spokesperson
• Approval Process

Unit 3 -Communications and Media Relations

This unit covers the following key topics:

• Media Classification
• Media Relations
• A Typical Media Organization Structure
• Opinion Writing and Public Relations
• Sound Media Relations
• How to Cultivate the Media
• Crisis Management
• Choice of Media
• Plus more

Unit 4 -Crisis management | Public Affairs

This unit covers the following key topics:

• Crisis Public Relation Management: The Context
• Crisis Public Relations Management VS Operational Effectiveness
• Where do Crises come From ?
• How to Prepare for a Crisis
• Key Principles in Crisis Management
• Plus more

Course Benefits:

• Full Tutor Support
• Self paced, no fixed schedules
• Available to students anywhere in the world
• 24/7 Access to the LMS ( Learning Management System )
• Easy to understand quality e-learning study materials

Course Material

All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.

Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:

• Online course materials
• Question papers
• Additional Supporting Material
• Useful Links

Course assessment

You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.

Tutor Support

When you enrol on a course with CPD courses you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress.

Public Relations Foundation Level 2 Course

Public Relations Foundation Level 2 Course

There is no particular entry requirement for Public Relations Foundation Course. We do not ask for any previous qualification.

Option 1

Public Relations Certificate QLS Level 2 endorsed by Quality Licence Scheme

Certificate Fee: £75 + postal charges

Option 2

Public Relations Certificate issued by CPD

PDF Certificate - FREE

Hard copy - £25 + postal charges

Option 3

CPD Accredited Certificate

(PDF format)=£30

(Hard copy)=£65 + postal charges

*Postage Charges: National £9, International £15

Public Relations Foundation Level 2 Course

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