PR : Public Relations Course
This Public Relations Diploma course equips learners with the great skills they need to work in a wide range of communications-based roles. From the start to finish, learners will enjoy unlimited tutorial support, and they will have the flexibility to study at their pace, and location without being constrained by imposed deadlines, fixed schedules or time restrictions.
This comprehensive online Public Relations - Diploma course will teach learners how to effectively:
- write press releases and distribute them to the right audience
- build productive working relationship with media personalities
- get the best out of the social media space, and
- Plan and implement targeted public relations strategies that will get exceptional results.
This PR : Public Relations course will teach the learner effective, reliable and credible techniques that will achieve great results. It will also show aspiring or new comers in the industry how to work effectively in the public relations field, across new media and traditional platforms.
Public Relations - Learning Objectives
The primary objective of this outstanding Level 4 Diploma in Public Relations is to provide ambitious candidates with the targeted skills, knowledge and professional insights required to succeed in high-level PR. Whether looking to secure your first professional position in a PR setting or a current member of the workforce in pursuit of promotion, this fully-endorsed course could make all the difference. PR is a dynamic professional field that combines marketing, people management and a variety of interconnected responsibilities. This exclusive PR Course provides a comprehensive yet accessible overview of the profession and its role in a corporate setting.
PR : Public Relations
Over the course of 8 inspiring modules, candidates are walked through the contemporary public relations profession, exploring what it is PR professionals do on a daily basis and why PR has the potential to be so influential. A variety of essential PR tools and resources are introduced, along with a breakdown of the PR code of ethics, essential crisis management skills, the importance of strong media relations, how to produce key PR materials and so much more besides.
PR : Public Relations
Upon successful completion of this Public Relations - Diploma course, you will benefit from an array of new skills, talents and knowledge including:
- How PR contributes to a brand’s wider success and performance
- The risks associated with negative PR
- How public opinion can be managed and manipulated in many ways
- PR crises management and prevention skills
- The importance of building strong media relations
- Familiarity with key PR tools, materials and standards
- The importance of ethics in public relations
- Exceptional communication and time-management skills
- The confidence to work in PR at the highest level
Public Relations - Course Outline
This intensive yet digestible Level 4 Diploma in Public Relations is delivered across 8 modules – each concluding with an online assessment to verify your acquired knowledge and competencies. Your assigned tutor will provide you with comprehensive support at all times, in order to assist with your successful completion of each unit.
Unit 1- Introduction to Public Relations
This PR : Public Relations unit covers the following key topics:
- Introduction to Public Relations
- Definitions of Public Relations
- Nature and Scope of Public Relations
- Role of Public Relations
- Public Relations – Publics
- The Process of Communication
- The Public Relations Process
- Benefits of Public Relations
- What Public Relations People Do?
- Plus more
Unit 2- Concepts of Public Relations
This PR : Public Relations unit covers the following key topics:
- Introduction
- Definitions
- Differences and Similarities in Public Relations, Advertising and Publicity
- Advertising
- Public Relations
- Objectives of Public Relations, Advertising and Publicity
- Public Relations Advertising in the Press
- Publication
- Public Opinion Research in Communication and Public Relations
- Plus more
Unit 3- Management and Organisation of Public Relations
This PR : Public Relations unit covers the following key topics:
- Introduction
- External Environment
- Macro Environment
- Internal Environment
- Public Relations Tasks
- Human Resources or Personnel
- Future of the Public Relations Department
- Plus more
Unit 4- Public Relations as Planned Communication
This PR : Public Relations unit covers the following key topics:
- Planning in Public Relations
- Scope of Public Relations Planning
- Plus more
Unit 5- Public Relations Tools & Methods
This PR : Public Relations unit covers the following key topics:
- Publicity Media
- Advertising
- Plus more
Unit 6- Production of Public Relations Material
This PR : Public Relations unit covers the following key topics:
- Public Relations Communication and Public Relations Material
- Types of Publications and their Purpose
- Advantages of the Printed Media
- Plus more
Unit 7- Corporate Public Relations
This PR : Public Relations unit covers the following key topics:
- Corporate Organization
- Corporate Organisational Structure.
- Human Resource Development
- Corporate Planning
- Corporate Public Relations
- Corporate Media Relations
- Building Corporate Reputation
- Plus more
Unit 8- Media Relations
This PR : Public Relations unit covers the following key topics:
- Media Classification
- Media Relations
- A Typical Media Organization Structure
- Opinion Writing and Public Relations
- Sound Media Relations
- How to Cultivate the Media
- Crisis Management
- Choice of Media
- Plus more
