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PR : Public Relation

Level 5 by ABC Awards | *FREE PDF Certificate* Tutor Support & Exam | 120 CPD Credits | Free Customer Services Course


Brentwood Open learning College

Summary

Price
Save 98%
£10 inc VAT (was £760)
Offer ends 28 January 2021
Study method
Online, self-paced
Duration
120 hours
Qualification
No formal qualification
CPD
120 CPD hours / points
Achievement
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

49 students purchased this course

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Overview

Public Relation

Certificate of achievement in Public Relation Level 5. Additional CPD Accredited Certificate with 120 CPD points available with no extra study. The course comes with easy to understand e-learning study materials.

Endorsed Public Relation Diploma of Achievement.Among other things, learners will be trained on crisis management and Public Relation, introduction to effective Public Relation, ethics and professionalism in Public Relation, issues management and Public Relation, internal communications, media relations, corporate Public Relations, Public Relations tools & methods, public relations as planned communication, concepts of Public Relation, and so on.Public Relation course is in great demand both locally and globally. In this advanced level Public Relationcourse, participants will be equipped with up-to-date and relevant information from industry experts.

This Public Relation course is highly suitable for those that want to develop their core knowledge and skills in Public Relation. It is also ideal for those working in the communications or Public Relationroles with little or no industry-specific qualification.By actively taking part in this Public Relation course, learners will gain quality understanding of basic Public Relation practice as well as in-depth knowledge and core principles of communications within organizations. In each of the units, learners will be required to write an assessment which will be independently marked by the tutor, and the tutor will provide a personal feedback based on their performance.

Achievement

CPD

120 CPD hours / points
Accredited by The CPD Standards Office

Course media

Description

Public Relation

Public Relation - Course Benefits

At the completion of this level 5 Public Relation course on public relations, learners will:

  • have the capacity to develop, plan, and implement effective public relations strategies
  • understand the intricacies of mass media and the best way to develop effective media relationships
  • Develop proficiency in writing public relation-related articles, speeches, press releases as well as fluency in both verbal and non-verbal communication with individuals, private and corporate bodies.
  • Understand the legal and ethical issues involved in public relations.
  • Understand how the media, public, businesses, government and corporate organizations interact with public relations.
  • Examine in-house public relations departments, public relations management, audience preference, media organizations, and media-public relations symbiotic relationship, commercial features or advertorials, integrated communication campaigns, employer-public relations manager relationship, core communication and public relations theories, models, strategies and purpose-driven communication in public relations.
  • develop their writing skills, especially with regards to creating a purposeful, highly customized, compelling and timely materials needed in the public relations such as inspiring blogs, speeches, articles, reports, letters and lots more.
  • Overall, learners will be equipped with both the theoretical and practical public relations skills that are suitable for the present day environment.

So don’t delay! Register for this course today!

Public Relation - Learning Objectives

The primary objective of this outstanding Level 5 Diploma inPublic Relationsis to provide ambitious candidates with the targeted skills, knowledge and professional insights required to succeed in high-level PR. Whether looking to secure your first professional position in a PR setting or a current member of the workforce in pursuit of promotion, this fully-endorsed Level 5 Diploma inPublic Relation course could make all the difference. PR is a dynamic professional field that combines marketing, people management and a variety of interconnected responsibilities. This exclusive Level 5 Diploma inPublic Relation provides a comprehensive yet accessible overview of the profession and its role in a corporate setting.

Over the Level 5 Diploma inPublic Relation course of 12 inspiring modules, candidates are walked through the contemporary public relations profession, exploring what it is PR professionals do on a daily basis and why PR has the potential to be so influential. A variety of essential PR tools and resources are introduced, along with a breakdown of the PR code of ethics, essential crisis management skills, the importance of strong media relations, how to produce key PR materials and so much more besides.

Upon successful completion of this Level 5 Diploma inPublic Relation course, you will benefit from an array of new skills, talents and knowledge including:

  • How PR contributes to a brand’s wider success and performance
  • The risks associated with negative PR
  • How public opinion can be managed and manipulated in many ways
  • PR crises management and prevention skills
  • The importance of building strong media relations
  • Familiarity with key PR tools, materials and standards
  • The importance of ethics in public relations
  • Exceptional communication and time-management skills
  • The confidence to work in PR at the highest level

Public Relation - Course Outline

This intensive yet digestible Level 5 Diploma inPublic Relation is delivered across 12 modules – each concluding with an online assessment to verify your acquired knowledge and competencies. Your assigned tutor will provide you with comprehensive support at all times, in order to assist with your successful completion of each unit.

Unit 1 - Introduction to Public Relations

This unit covers the following key topics:

  • Introduction to Public Relations
  • Definitions of Public Relations
  • Nature and Scope of Public Relations
  • Elements in Public Relations
  • Scope of Public Relations Practice
  • Role of Public Relations

Unit 2 - Concepts of Public Relations

This unit covers the following key topics:

  • Introduction
  • Definitions
  • Differences and Similarities in Public Relations, Advertising and Publicity
  • Advertising
  • Public Relations
  • Objectives of Public Relations, Advertising and Publicity

Unit 3 - Management and Organisation of Public Relations

This unit covers the following key topics:

  • Introduction
  • External Environment
  • Macro Environment
  • Internal Environment
  • Location of Public Relations in Organisations

Unit 4 - Public Relations as Planned Communication

This unit covers the following key topics:

  • Planning in Public Relations
  • Scope of Public Relations Planning

Unit 5 - Public Relations Tools & Methods

This unit covers the following key topics:

  • Publicity Media
  • Advertising

Unit 6 - Production of Public Relations Material

This unit covers the following key topics:

  • Public Relations Communication and Public Relations Material
  • Types of Publications and their Purpose
  • Advantages of the Printed Media
  • Requirement of Corporate Publications

Unit 7 - Corporate Public Relations

This unit covers the following key topics:

  • Corporate Organization
  • Corporate Organisational Structure.
  • Human Resource Development
  • Corporate Planning

Unit 8 - Media Relations

This unit covers the following key topics:

  • Media Classification
  • Media Relations
  • A Typical Media Organization Structure
  • Opinion Writing and Public Relations

Unit 9 - Internal Communications

This unit covers the following key topics:

  • Internal Communication
  • Definition of Internal Communication
  • Skills to Strategy
  • Role and Purpose of Internal Communication

Unit 10 - Issues Management and Public Affairs

This unit covers the following key topics:

  • Issue Management: defining the Field
  • Defining Issue Management
  • Context of Issues Management
  • Action Planning: a Framework for Managing Issues

Unit 11 - Crisis Management and Public Relations

This unit covers the following key topics:

  • Crisis Public Relation Management: The Context
  • Crisis Public Relations Management VS Operational Effectiveness
  • Where do Crises come From ?
  • How to Prepare for a Crisis

Unit 12 - Ethics and Professionalism in Public Relations

This unit covers the following key topics:

  • Definitions of Ethics and Morality
  • Ethics in Public Relations
  • Obligations of Public Relations Practitioner
  • Ethical issues in Public Relations

Who is this course for?

Public Relation Diploma Level 5

This advanced Level 5 Diploma in Public Relation is ideally-suited to anyone looking to build a rewarding lifelong career in high-level PR. Designed with complete flexibility and accessibility in mind, our exclusive PR Course is perfect for newcomers and existing members of the workforce alike. From jobseekers to PR workers in pursuit of promotion to business owners and entrepreneurs looking to improve their PR skills, the teachings of this course could prove invaluable.

With Brentwood Open Learning College, candidates are free to learn in their own time and at their own pace, with absolutely no deadlines to worry about at any time. All of our courses are open to ambitious candidates on a global basis, with all course materials, assignments and assessments accessible 24/7 via our exclusive digital learning platform.

With the help of Brentwood Open Learning College, the career you’ve been dreaming of could be right at your fingertips!

Requirements

Public Relation

No particular entry requirement

OPTION-I:Endorsed Certificate of Achievement from ABC Awards

On course completion, learner can claim endorsed certificate by paying £120 accreditation fee+postal charges.

Certificate of course Completion

FREE PDF Certificate

Hard copy of this certificate you will pay £25

OPTION-II: CPD Certificate

CPD Standards Office Accredited Certificate can be claimed on course completion, which will be issued in association with OHSC (PDF format or hard copy)

CPD Accredited Diploma (PDF format)=£30

CPD Accredited Diploma (Hard copy)=£95

Postage Charges:

National £9

International £15

Career path

Public Relation Diploma Level 5

Upon successful completion of our Level 5 Diploma inPublic Relation, candidates may choose to pursue an extensive range of careers including:

  • Public Affairs Manager
  • Public Affairs Specialist
  • Public Information Assistant
  • Public Information Officer
  • Public Information Specialist
  • Public Relations Coordinator
  • Public Relations Director

Questions and answers


No questions or answers found containing ''.


Nicole asked:

Hi, is the full cost for this full course only £55 is there any hidden costs to it, what is the qualification at the end?

Answer:

You will pay £55 for the complete Public Relation course. On course completion, you will get a completion certificate issued by the college which is also free. If you would like to claim accredited certificate issued by the awarding body you will have to pay £95. There are £9 postal charges for the UK students and £15 for the non-UK students.

This was helpful. Thank you for your feedback.

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What does study method mean?

Study method describes the format in which the course will be delivered. At reed.co.uk courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on reed.co.uk, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.

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