PR : Crisis Management in PR

Crisis Management in PR

Most businesses go through times of crisis. It’s just that some handle crises far better than others. When it comes to PR, it doesn’t take a great deal to see a brand’s once-strong reputation reduced to tatters. Should a PR crisis occur, there are only two viable outcomes. The first being to address the issue, handle the crisis proactively and restore faith in your organisation. The alternative is to overlook the issue and allow your reputation to take a potentially fatal knock. As crisis cannot always be avoided, it pays to know how to act when it comes calling. At least, if you’d prefer to avoid an outright PR catastrophe.

Discover the key to successful crisis management in public relations with this inspiring tutorial. Explore the various types and origins of common crises, along with how to communicate with the media during times of crisis. Study a series of critical crisis management principles and techniques, along with common mistakes that can do further damage to your PR image.

Crisis Management in PR

Objectives

• Explore various aspects of crisis management
• Discuss basic principles of crisis management

Programme Content

Topics

• Crisis Public Relation Management: The Context
• Crisis Public Relations Management VS Operational Effectiveness
• Where do Crises come From ?
• Talking to the Media
• Key Principles in Crisis Management

Course Benefits

• Full Tutor Support
• Self paced, no fixed schedules
• Available to students anywhere in the world
• 24/7 Access to the LMS ( Learning Management System )
• Easy to understand quality e-learning study materials

Course Material

All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.

Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:

• Online course materials
• Question papers
• Additional Supporting Material
• Useful Links

Course assessment

You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.

Tutor Support

When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress.

Crisis Management in PR

Crisis Management in PR

No prior knowledge is required to take this course.

*Note: This CPD Unit is offered on special discounted price on REED only and does not include awarding body accreditation charges. At the end of the unit, learner can claim CPD Accredited certificate by paying £35 accreditation fee and postal charges (£9 for UK students, £15 for outside UK).

Crisis Management in PR

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